June, 1920 
7 
T rue beauty is never superfi¬ 
cial. It is always the outward ex¬ 
pression of inherent worth. The Pre¬ 
mier, therefore, like the best examples 
of plastic art, is beautiful, because it 
is the simple, coherent embodiment 
in steel of a fundamentally beautiful 
conception. 
In the presence of the Premier, no 
jutting details compel individual at¬ 
tention, and thereby detract from the 
singleness of impression—you merely 
and solely drink in the beauty of the 
car as a whole. 
Premier steering wheel and control 
quadrant—the lever at bottom of 
quadrant controls the electrically 
impelled gear shift—a fea¬ 
ture exclusive with Premier 
