R. A. MIKSCHE 
“Ray” 
General Manager 
Exterior view of our large, modern retail 
store, conveniently located to serve you. 
OUTSTANDING QUALITY AT 
FAIR PRICES 
While conditions are not as badly depressed as in the immediate past, nevertheless it be¬ 
hooves every one of us to buy with care and judgment. You will find our prices low, particularly 
when you compare quality. 
There are many misleading price bargains set up these days, where quality and trueness to 
name are often forgotten; anything goes to get the order. This is not so with the Monarch 
Seed & Feed Company. Our every effort is bent toward giving you the utmost in values at a 
minimum of price. The standard of "highest quality" has always been sacred with us. In our 
27 years of experience we have passed through many periods of falling prices but we have 
never lowered the Monarch standard of "highest quality" to meet the demand for cheap seeds 
and merchandise—and we never will. 
Old customers can reorder knowing they will get the same high value for less money. New 
customers can order with assurance that they will get seeds, plants, bulbs and supplies which 
are the finest that can be produced. By ordering by mail from our catalog you get the pick of 
the best and you also get the kind of service that pleases. We deeply appreciate the loyal 
support of countless customers who have sent us their orders, year after year. We hope to hear 
from you again this year, and we thank you all, old customers as well as new, for your kind 
patronage. We know you will be pleased with anything you order from our 1937 catalog. 
Very sincerely, 
MONARCH SEED & FEED CO. 
Miksche Brothers. 
Customers Please Take Notice 
Our Terms are Strictly Casli with Order. We pre¬ 
fer not to send seeds C. O. D. unless oi'der is accom¬ 
panied by at least one-third of the amount of order. 
How to Remit. Send postal money order, express 
money order, or check. Stamps will do if your order 
is for a small amount. 
Errors. We exercise every care in handling your 
orders, but should an error occur, kindly write us 
at once, and we will adjust it promptly. 
All prices in this catalog are subject to change 
without notice. 
Reports—Good or Bad. Will you help us to attain 
greater success by writing and telling us how our 
Seeds and Supplies reach you, how they grow and 
how you like them? We will certainly appreciate it. 
Your criticisms, if you have any, as well as your 
praises, are desired. 
Non-Warranty. Most of the failures with seeds 
are due to causes entirely beyond our control, such 
as unfavorable weather or soil conditions, too deep 
or too shallow planting, etc., which renders it im¬ 
possible for us to guarantee sucess. We therefore 
give no warranty as to description, quality or pro¬ 
ductiveness of any of the seeds we send out, and 
will not be in any way responsible for the crop. If 
the purchaser does not accept the goods under these 
conditions, they are to be at once returned. 
WE DO NOT GUARANTEE REPLACEMENT 
OF GOODS SENT BY MAIL. An additional remit¬ 
tance of 5 cents will insure any mail package. 
Notes About Parcel Post 
Poisons can not be sent by mail, but may be 
shipped by express. 
Weight limit in all zones 70 pounds. 
Weight 
in 
pounds 
Local 
1st. 
Up to 
50 
miles 
2d. 
50 to 
150 
miles 
3d. 
150 to 
300 
miles 
4th. 
300 to 
600 
miles 
5th. 
600 to 
1,000 
miles 
6th. 
1,000 to 
1,400 
miles 
7th. 
1,400 to 
1,800 
miles 
8th. 
Over 
1.800 
miles 
1 
$0.07 
$0.08 
$0.08 
$0.09 
$0.10 
$0.11 
$0.12 
$0.14 
$0.15 
2 
.08 
.10 
.10 
.11 
.14 
.17 
.19 
.23 
.26 
3 
.08 
.11 
.11 
.13 
.17 
.22 
.26 
.32 
.37 
4 
.09 
.12 
.12 
.15 
.21 
.27 
.33 
.41 
.48 
5 
.09 
.13 
.13 
.17 
.24 
.33 
.40 
.50 
.59 
6 
.10 
.14 
.14 
.19 
.28 
.38 
.47 
.59 
.70 
7 
.10 
.15 
.15 
.21 
.31 
.43 
.54 
.68 
.81 
8 
.11 
.16 
.16 
.23 
.35 
.49 
.61 
.77 
.92 
9 
.11 
.17 
.17 
.25 
.38 
.54 
.68 
.86 
1.03 
10 
.12 
.18 
.18 
.27 
.42 
.59 
.75 
.95 
1.14 
IVA McHENRY 
“Mac" 
Accounting 
J. L. O’DONAHUE 
“Jim" 
Field Service 
G. L. FRANKS 
“Lee". 
Delivery Service 
A. E. STEVENS 
“Andy" 
Warehouse Foreman 
W. C. ANDREWS 
“Coles" 
Mill Foreman 
J. E. WILKINSON 
“John” 
Retail Service 
