4 
NAUGHTON FARMS, WAXAHACHIE, TEXAS 
JOE A. NAUGHTON 
Owner and General 
Manager of the Firm 
BUY DIRECT FROM . . . 
NAUGHTON FAR|MS 
One of Texas 9 Largest Mail Order Nurseries 
. . . AND SAVE MONEY 
AS OVER 200,000 OTHERS DO! 
WHY PAY MORE THAN NAUGHTON'S PRICES? 
This question has been answered by more than 200,000 people who have bought 
from-me in the past thirteen years, who are now my customers. Their purchases from 
me is the most convincing way of saying, “There is no reason on earth why we should 
pay more money than Joe A. Naughton asks for his nursery sotck.” 
My prices are so low because I sell direct to you from my nurseries in Tyler, Myrtle 
Springs and Waxahachie, Texas. And, too, I sell through the mail—not through sales¬ 
men, dealers, jobbers, agents, or expensive chain stores—but direct from the grower to 
my customers. You can readily see that in growing the hundreds of thousands of plants 
that I do and shipping them direct to my customers that I can sell at lower prices than 
other nurseries. Two hundred thousand customers mean that the quality must be right— 
mass production means that my prices will be lower. 
I ask you to be the judge of the quality of nursery stock I sell. Consider all the 
facts—my thirteen years’ reputation, my 200,000 customers, my guarantee of satisfac¬ 
tion or money back, and the actual plants shipped from my nurseries. Consider the fact 
that every plant being grown by me at this time—in my nurseries in three of the leading 
counties in Texas, in all my greenhouses and lath houses—is inspected each year by the 
TEXAS STATE DEPARTMENT OF AGRICULTURE. This is, of course, to insure that 
all plants are disease free and as they should be when they leave my nurseries. 
Every plant that I ship through the mail, and every plant listed in this catalog, is 
postage paid by me. This stock is delivered to your door, whether you live in the city, in 
the suburbs, or on the farm. Where can you find a nursery that can render you better 
service? I am proud of the service I am rendering my customers. My three big nurseries, 
located in Myrtle Springs, Tyler and Waxahachie, Texas, and my shipping point in 
McMinnville, Tennessee, along with a large staff of efficient employees, enable me to 
render the best possible service. 
Ever since I began my business I have tried to earn the good will of my customers. 
Right at the start I said to myself, “Joe, if you want to succeed you must make it worth 
while for people to trade with you.” So, I made my prices much lower than others. 
I shipped the highest quality plants that could be obtained and rendered the quickest 
possible service, and I treated each customer as if my whole career depended on his 
satisfaction. Today I own, and personally oversee, one of TEXAS’ LARGEST MAIL 
ORDER NURSERIES. 
If anything you buy from me is not as represented in this catalog and does not 
come up to your every expectation—you may immediately return the goods and I will 
refund full purchase price plus all transportation charges. Let me prove all that I have said. 
Sincerely, 
JOE A, NAUGHTON. 
GOOD ARRIVAL GUARANTEED 
