Why Farming Does Not Pay—and 
How It Can Be Made to Pay 
This is Plain If farmers would re¬ 
duce their present acre¬ 
age of staple crops, 
seed down one-half their 
tillage land with clover, sweet clover, vetch or 
other legume, let it fall back on the land and 
re-seed itself until wanted again, and produce 
a short crop of high quality they would soon 
see what happens. A shortage of 25% in a 
food crop always puts the crop on a paying 
basis while a 25% surplus spells loss and dis¬ 
aster to the farmer. That is the truth. Now 
what is the answer? The answer is that 
6,000,000 farmers in these United States are 
straining every nerve to grow more food than 
they can sell and blaming everybody but them¬ 
selves for their hardship. 
Common Sense 
Farming We sincerely believe the farm- 
e p r f er or fruit grower will derive 
JOT l rOJlt a b e tt er profit from growing 
Hearts of Gold cantaloupes than 
from any other crop. Thousands of our friends 
and customers have made splendid profits by 
following the simple growing instructions as 
outlined in the booklet we send you with an 
order for seed. 
If you have some suitable land and are within 
reasonable distance of a moderate sized town 
your success is assured. 
The cost of growing an acre in open field 
culture allowing yourself full wages should not 
exceed $25.00 up to picking time. Under the 
glass and transplanting method they might cost 
$75.00 per acre in labor and material. Planted 
4x6 feet gives 1750 hills per acre. Damage by 
bugs, cutworms, etc., should not reduce final 
crop below 1500 hills per acre, and it is a poor 
hill that does not yield four fine melons. Many 
will mature 10 to 15 melons on good land and 
10c. to 15c each is a fair price for Hearts of 
Gold. They find ready sale anywhere as soon 
as sampled and their wonderful flavor discov¬ 
ered at from $1.50 to $2.00 per dozen. Do not 
think because common varieties will not al¬ 
ways sell that the same is true of the Hearts 
of Gold as there is no fruit grown that has 
such a demand as Hearts of Gold where once 
introduced. 
