Plant Hearts of Gold for a Real Profit Crop 
This engraving was made from a photo of one vine of Hearts of Gold Melons. There were is marketable 
Melons on the vine when the photo zcas taken. 
New Crop of ORIGINATOR’S STRAIN 
Hearts of Gold Cantaloupe Seed Now Ready 
Quality is exceptionally fine. 
All growing and harvesting operations are 
under our direction and control. 
Seeding equipment is used for Hearts of Gold 
only. 
Our fields are healthy and vigorous, plants 
having constantly been sprayed during growing 
season and no expense having been spared to 
keep this crop in a high state of production. 
As the originators of this wonderful canta¬ 
loupe, Morrill’s Famous Hearts of Gold, we 
have taken great pains to make seed selections 
of high quality and if possible improve our 
original strain. 
Play safe by purchasing hand-cut Hearts of 
Gold Seed from Michigan’s largest cantaloupe 
growers for fifty years and the originators of 
the Hearts of Gold. 
Order early. 
P LAN I WHATEVER size plot you can manage, keep every 
cent from sales in a fund until sold out and you will get an 
agreeable surprise. Many of our customers report from 
$200.00 to even $300.00 per acre depending on location, soil and 
skill. Wheat, corn, potatoes and several other croJ>s are not re¬ 
turning cost of production. Starting in April or May you can have 
a nice bundle of ready money by October from planting of Hearts 
of Gold and no other crop can possibly make such’returns in 70 
to 120 days. 
These illustrations are intended to fix facts in your mind. Each 
one is from a photograph on our farm or in our own business. 
We are trying to do you a real service by interesting you in the 
Hearts of Gold and to bring to you forcibly that it is a wonderful 
production. It has received more enthusiastic praise and endorse¬ 
ment than any other fruit since the introduction of the Elberta 
peach. 
"Daddy" of the commercial cantaloupe game; shipped 
the first package of cantaloupes ever shipped into Chicago 
from a crop of one-fourth acre in August, 1872, and the 50th 
consecutive crop from the same farm in 1922 (160 acres). 
The last tzventy crops were principally Hearts of Gold. 
Please note the illustrations carefully. Please note particularly 
the actual size photograph of the half melon on the cover, also 
the thickness and color of the flesh. Its diameter is 534 inches 
and the seed cavity is ijj inches diameter. The thick flesh is 
dense but tender when ripe, the rind is about the thickness of 
an orange peel and about as tough. The one thing which we 
cannot illustrate or describe is the flavor and that is what puts Hearts of Gold in a class by itself and brings every 
customer back for more. The photo from which this engraving was made was taken on our melon farms, near 
Benton Harbor, by 
Note the thick, yellow meat and attractive appearance of the originator's strain of 
Hearts of Gold Melons. 
Mr. A. B. Morse 
of the A. B. Morse 
Co. of St. Joseph, Michigan, printers of this catalog. We grow quantities like it and even better and im¬ 
prove them every year. 
We of course cannot guarantee your crop, as poor results might come from adverse conditions over 
which we have no control. 
We want to sell you some Hearts of Gold seed for home or commercial use. We want you to succeed 
with them and will furnish you complete cultural instructions and help you in any way we can. We want 
you to return to us for your seed each year as we are constantly improving the variety and protecting it 
from mixture and are extremely anxious that it shall not run out or deteriorate and lose its good reputa¬ 
tion. 
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