To Our Florist and Nurseryman Friends 
Good Delphiniums are profitable to both 
the Florist and Nurseryman 
Our suggestion for 1937 is simply this:—Grow a wider 
selection of varities including more of the unusual new 
selections. 
While your main income will come from established 
lines with which you are familiar and know you can suc¬ 
ceed, extra profits will come from unusual or novelty items. 
We believe there will be more spending for plants and 
flowers on the part of the public for 1937. Money is un¬ 
questionably more plentiful and part of that money is sure 
to reach the pockets of you Nurserymen and Florists. When 
people have more money to spend, they look for the newer 
things and are willing to pay the higher prices that novelties 
demand. 
4 Proofs of Superiority 
For Martin’s Seeds 
1. Our original sources of supply are 
very carefully selected for value, not 
price. 
2. We carry on germination tests the 
year around in our own greenhouses 
and outdoor frames. 
3. We conduct adequate type tests in 
our trial grounds and general 
nursery. 
4. Every order is given personal atten¬ 
tion by a financially responsible mem¬ 
ber of our company. 
In making this new catalog we have again very care¬ 
fully checked our list of varieties, adding the worthwhile 
new ones, and eliminating those of questionable value. In 
doing this our prime consideration is “Can a grower reason¬ 
ably be expected to add to his profits by raising this va¬ 
riety?” 
We assure you that the business you have given us in 
the past is very sincerely appreciated. We hope to justify 
future business from you by supplying the quality of seeds 
that will be of real help to a big year for 1937. 
THE JOSEPH F. MARTIN CO. 
The above snapshots were taken in our Trial Grounds. 
We welcome all visitors who are interested in checking and comparing varieties. 
