Justified Confidence 
Not so long ago, a National advertiser attracted consider¬ 
able attention by running a series of advertisements on the 
“Priceless Ingredient” in every business transaction. 
It is true that there is an UNSEEN ELEMENT in every 
purchase you make, looking at it from a business point of view. 
It is true when you purchase seed—and truer still when the 
purchase is made by mail. 
When you purchase an automobile, radio or farm ma¬ 
chinery you give every consideration to the reputation and 
permanency of the manufacturer. Do you give your purchase 
of SEEDS the same consideration? 
The seed business is an essential business. So much so that 
practically every one is affected by it either directly or indirectly. 
You can readily see the important part it plays in our every¬ 
day life. It should be in the hands of men who are fully com¬ 
petent to guide it year after year. 
Our entire organization is on the job at all times, doing 
everything humanly possible to furnish you only seeds of 
QUALITY. The work covers effecting long term growing con¬ 
tracts with the world’s most reliable growers, testing all ship¬ 
ments in our laboratory and handling so as to avoid any 
possibility of mixtures, etc. In addition to this, it is worth 
noting that our entire organization in all departments is in 
the hands of trained seedspeople—and with years of experi¬ 
ence in their particular line of work. 
With every known precaution used and the best seed planted 
even then Nature may play some odd tricks—and the crops 
produced may not be up to par in quality. You know that it 
is BETTER and CHEAPER to plant the best seed obtainable 
from a firm with a known reputation for QUALITY. In doing 
this you are giving consideration to the UNSEEN ELEMENT 
and we will do everything possible to JUSTIFY THIS 
CONFIDENCE. 
MAY WE SERVE YOU? 
Robert Nicholson Seed 
Company 
DALLAS, TEXAS 
