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Sparkling Soft Water 
from Every Faucet 
Clear, clean, drinkable water that is 
actually softer than rain, can be had 
from every faucet in your house. 
No tanks or cisterns to build, no 
pumps, no motors to buy—just a simple, 
clean, compact apparatus that connects 
anywhere in your piping system and 
miraculously turns the hardest water 
supply into delightfully soft water. 
There are no chemicals added to the 
water, no muss, no bother. 
Permutit is a ma¬ 
terial that looks 
something like sand 
and possesses the re¬ 
markable property of 
taking all the hard¬ 
ness out of any water 
thatpasses through it. 
It is stored in a 
metal shell connected 
into your water sup¬ 
ply line and about 
once a week you 
wash out the accu¬ 
mulated hardness 
with a brine made up 
from a small amount of ordinary salt. The salt 
cost does not exceed a few cents a day and that 
is absolutely all the running expense there is. 
Permutit has been used for years to remove all hard¬ 
ness from the water supply in textile mills, dyeing 
plants, canning factories, hospitals, residences and 
places where exact, dependable results are imperative. 
Thousands are now in daily use, and you too can have 
wonderful, sparkling soft water in your home no mat¬ 
ter how hard your present supply. 
Write us for booklet Soft Water in Every Home 
440Fourth. Ave. New^ork 
Malles 
Housework Easier and 
Creates More Interest in Cooking 
The unsurpassed quality and con¬ 
venience of West Bend aluminum 
kitchen utensils wins enthusiastic 
praise from appreciative housewives 
everywhere. 
The West Bend percolator embodies 
many of the unique and exclusive 
features of the West Bend line, such 
as superlative beauty of design, extra 
strength of spout and handle, every 
piece stamped out of a solid sheet of 
aluminum 99% pure. No seams, 
joints, crevices or inside corners. 
Cleaning made easy. A hot well in 
the base starts percolation instantly. 
A spreader upon which the water falls 
and is evenly distributed over the 
coffee grounds insures perfect per¬ 
colation of all the coffee. Automatic 
valve in spout makes percolation con¬ 
tinuous and even. These features are 
found only in West Bend percolators. 
Our original “Sun Ray” inside finish 
gives West Bend ware the lasting bril¬ 
liancy of sterling silver. Very beauti¬ 
ful and easier to keep clean than or¬ 
dinary finishes. 
Ask your dealer for West Bend 
aluminum ware. If he cannot 
supply you, write us giving his 
name, and we will see that you 
are supplied. 
Send for “Kitchen Kraft,” a 
booklet telling how to use and 
care for aluminum, and illustrat¬ 
ing many of the 200 aluminum 
utensils which make up the 
West Bend line. 
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WEST BEND 
ALUMINUM CO. 
Dept. K 
West Bend, Wis. 
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