The Shortest Way out of Rental Kxtravagance 
is through Building New Homes 
T HE longer home building is deferred, the more 
acute will be the housing shortage. Own 
your home. 
* * * 
The more acute this shortage becomes, the higher 
rents are likely to go. Build your own home. 
* * * 
Stucco furnishes a rapid form of construction— 
and at moderate first cost. 
* * * 
Stucco first cost is practically the last cost_ 
requiring no painting and no repairs. 
* * * 
Stucco is fire and weather resistant. Stucco 
houses are cooler in summer and help in the re' 
tention of artificial heat in winter. 
* * * 
Stucco is the most readily adaptable material to 
all architectural designs and contours. And by its 
use the fullest expression of your own individuality 
is secured. 
♦ * * 
Stucco textures and color tones are unlimited in 
variety. Apart even from architectural design, your 
stucco home can be made distinctive—unlike that 
of your neighbor. 
* * * 
True stucco — with the finish coat made of 
ATLAS-WHITE Portland Cement—can be given 
a pronounced and individual texture of light and 
shadow surfaces impossible of attainment by any 
other medium. 
Write for Atlas literature on any type of stucco 
construction in which you are interested. 
THE ATLAS PORTLAND CEMENT COMPANY 
New York 
Chicago 
Boston Philadelphia 
Dayton Des Moines 
Birmingham 
St. Louis 
