1 
July, 19 2 0 
When Lumber Was “Just Lumber” You Had No 
MAN doesn’t have to know wool by the 4 ‘feel” to 
buy a good suit of clothing. He doesn’t have to 
know one grade of leather from another to buy 
good shoes. All he needs to know is that certain 
trade-marked brands on merchandise are them 
selves an unqualified assurance of uniform high 
quality. Buying has been made safe. 
The same business ethics that caused certain man 
ufacturers of other things to establish themselves 
makers of first class goods and back them up wii 
a trade-marked name, caused The Long-Bel 
Lumber Company to brand its lumber with this 
j pnG-ReLL 
_ THE MARK ON QUALITY 
Lumber 
ASK YOUR DEALER FOR LONG'BELL BRAND 
c PIrw. Oak Oak Flooring’, Gum; California White Pine, Stand- 
name: 
mmm 
R. A. LONG BUILD IN G , 
\_/ L JL * ♦ 
HOUSE & GARDEN 
JULY 1920 
House & Garden is published monthlyV year tn advam-^ ^nterefl^aecmul class 
" ™ 2 S 6 t :\ e 9 3 O fl ! °at t0 ufe 1C p'o B ?Om a i 1 e Yo^N. Y..'under the act of March 3. 1379. 
Vol. No. 37, No. 7 
