November, 1920 
91 
Something Really New 
In Window Shades 
While a thousand wonderful and welcome improvements have been de¬ 
vised for house-equipment and furnishing in the last few years the world 
has continued to fight and struggle with spring roller shades ever since 
grandmother’s days. 
Now comes something really NEW —a luxurious yet inexpensive neces¬ 
sity for every home—every apartment, school, hospital, hotel. 
Athey Perennial Accordion 
Pleated Window Shades 
These shades, from the outside, give the effect of elegant ecru Venetian 
Blinds or costly draperies. 
And to the occupants of any room, they mean perfect control of light 
and ventilation, combined with privacy. 
They open and close like a Japanese fan, going up from the bottom, down 
from the top or may be “bunched” in any position. Shades are made of a 
fine herringbone-weave coutil cloth, in double-stitched panels or accordion 
pleats. They are strung on taut piano wires, and are raised and lowered, 
opened and closed by pulling plaited cords at the sides. 
Cost less, in the long run, than cheap spring roller shades 
Send for sample and circular. 
ATHEY COMPANY 
Also makers of the famous Athey Cloth Lined Metal Weather Strip 
6041 W. 65th St., CHICAGO 
A Soft Water Shampoo 
imparts a beautiful, clean, glossy texture to your 
hair that can be obtained in no other way. You 
can have soft water from every faucet in your 
own home, not only for shampooing but for cook¬ 
ing, laundering and every personal use. 
Permutit Water Softeners fit conveniently into 
any house supply system, and turn the hardest water 
softer than rain. Simple, inexpensive to operate 
Write for looklet “Soft Water for Every Home" 
The ©ermutit Company 
44o | Fourth Ave. Newark 
Offices in all principal cities 
VARIOUS NEW BEDROOMS NOW 
FOR THE FALL 
MacBride 
OF 
“THE HOUSE OF THREE GABLES” 
NOW AT 
9 EAST 54tii ST., IS T . Y. 
HANDSOME INTERIORS 
IIA HE ABSOLUTE PROTECTION AGAINST RUIN 
From Dust and Grime from Radiators 
When You Protect Them 
Artistically Correct 
Beautiful in Construction 
Appropriate to the 
Most Refined Hangings and 
Harmonize with the Most 
Elaborate Furnishings 
Glass Tops—Over Cretonnes, 
Brocade or Damask, to 
Blend w ith Color 
Scheme of Room 
Marble Tops—in Colors to 
Harmonize with Decorations 
Metal Tops—Enameled or Painted 
THEY CATCH THE DUST AND HOLD IT 
An Insurance Policy on Your Decorations 
Patented Throughout the World 
K auffman E ngineering C°- 
ST. LOUIS, LJ.S.A 
Examples of 
Decorative 
Interiors 
Kauffman Radiator Shields 
Have Solved These Problems 
With 
RADIATOR SHIELDS 
Bare Radiators 
Have Always Been a Problem 
to Interior Decorators 
