“Strange u wasn’t thought of before! It’s so simple!” 
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■'ptF 4 * •. 
X 
LL MALL (REGULAR)- PLAIN OR CORK, IN 
PALL MALL 
FAMOUS CIGARETTES 
bunds 
C apt. X’s big idea -— a round 
cigarette, loosely rolled, made from the 
famous PALL MALL blend of 42 dif¬ 
ferent kinds of Turkish tobacco. A 
cigarette that does not have to be tap¬ 
ped, squeezed or loosened— a cigarette 
with a free and easy draught. Plain 
ends. “ Read the story of Capt. X.” 
“They Are Good Taste” 
OA PALL MALL ROUNDS (plain CAC 
AXJ ends) in the new foil box . . . 
BOXES OF 10, 50, OR 
> 
10 0 AS 
U S U A 
1 r 
