Every Issue of 
VANITY FAIR 
Is a Boost for the Morale of the Nation 
“For God's sake, cheer up the people of 
Finance, ’ ’ said Pershing, when they asked 
him what America coidd do to help win 
the war . Morale, and the “cheero spirit ’ ’ 
in France, in Fngland, and in America 
will do more to beat Germany than any 
other single thing . Pack of it will give 
victory to the Hun. 
Vanity Fair cannot build ships. Or move freight. Or go over the top with 
an Enfield. But it can help to dispel gloom. It can keep cheerful the 
men who go and the men and women who stay. It can chronicle that side 
of the war which refuses to be dark — its unquenchable humour, its uncon¬ 
scious heroism, its outstanding figures; and mirror — cheerfully — the swift 
current of war-time life at home. That is our -'bit” in this war. 
V ANITY FAIR covers the war. It publishes seri¬ 
ous articles on serious phases of it. It shows 
portraits of the men who are in the forefront. It 
treats as they deserve those incidents and acci¬ 
dents of war-time life which call for humorous 
appreciation or caustic comment. It also pub¬ 
lishes — as always — everything entertaining and 
amusing in civil life. It is a sort of head¬ 
quarters for the mind, a front line trench in the 
affairs of the world, a listening post for news of 
the theatres, arts, sports, gaieties, and fashions; 
a special official communique — once a month — 
on the latest news from our artistic and social 
fronts. 
Read Vanity Fair Yourself—Send it to Your Soldier! 
Not only should you have on your library table those publica¬ 
tions which treat only the most serious aspects of the war in the 
most serious way. But with them you should also have Vanity Fair, 
which echoes the songs of the Sammies, the skirl of the pipers, 
and does its best to maintain the cheero spirit here at home. 
The men who have gone to camp have left their familiar worlds 
behind them. They are hungry for news. They need laughter. They 
want something amusing to read. There is nothing you could give 
them that would more exactly fit their needs than Vanity lair. 
ten, if you mail 
the coupon now 
9 Issues of Vanity Fair for $2 
If you do not know Vanity Fair, or would like to know it better, you may 
have the next nine issues for $2—even ten, if you mail the coupon now. 
You think nothing— in your poor deluded way — of spending $2 for 
single theatre ticket, or two faded gardenias. Yet for that very $2 you may 
have ten months of Vanity Fair, and with it more entertainment than you 
would get from a winter of problem plays, or a five-foot shelf of novels. 
Attention! Eyes right! Salute the coupon! Tear it off, fill it out, and 
let Vanity Fair keep you — for ten months — in step with the times. 
EVERY ISSUE CONTAINS: 
PERSONALITIES: Portraits and rev¬ 
elations of the best known fighters, 
over there and over here, not to men¬ 
tion the writers, wits and workers who 
are giving of their best to win the war. 
ESSAYS AND ARTICLES : Graphic 
treatment of the more unconventional 
sides of the war, by enlivening and en¬ 
livened essayists, critics and authors. 
THE ARTS : Criticisms and illustra¬ 
tions of the latest and most discussed 
happenings in painting, literature, 
sculpture and architecture, especially 
where these arts have been greatly 
influenced by the war. 
HUMOR AND SKETCHES: The sun¬ 
niest spots in the bright side of the 
war; soldiers^near-soldiers, officers 
and near-officers ; workers and near¬ 
workers as seen by young and daring 
artists and writers. 
THE OPERA AND MUSIC: The war 
has not stopped operatic performances 
in New*York and so Vanity Fair tells 
of the opera’s un-German comets, 
composers and conductors and pub¬ 
lishers their portraits, plans, predica¬ 
ments and personalities. 
SPORTS : The war has affected in 
many notable ways the building of 
automobiles, airships, motorboats. Its 
affects upon them are regularly treat¬ 
ed in the pages of Vanity Fair. 
THE STAGE : A panorama of New 
York’s theatre of war; reviews of all 
the best things that are going on be¬ 
hind the footlights—the most daunt¬ 
less comedies, the most stimulating 
plays, the tensest dramas. 
FASHIONS : The last word on the 
new clothes for men and women; 
where to get a good uniform ; the 
feminine side of war-time fashions. 
POLITICS : Accurate, informative 
and inspiriting articles dealing with 
American politics and policies in the 
great War—and not a yawn in any 
of them. 
OTHER TOPICS: The heart of A 
metropolitan life is mirrored, A 
month by month, its dancers 
—outdoor and indoor; its - 
shops; the growth of its 
women's work; notes + 
from Paris and Lon- f 
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