Am 
Announcement 
During 1917 all previous records 
of the Company were surpassed 
both in business added and busi¬ 
ness continued. 
The paid-for Life Insurance in 
Force is greater than ever before. 
The world situation has strongly 
emphasized the importance of 
thrift. 
With characteristic promptness 
100 per cent of the Prudential 
Home Office force enrolled in the 
Nation’s Thrift Army, and nearly 
300 War-Savings Societies have 
been formed by our representa¬ 
tives from coast to coast. Thus a 
total of over 18,000 Prudential 
workers are saving and investing 
in W. S. S. as well as carrying the 
Goverment message of Thrift to the 
holders of more than 16,000,000 
policies. 
We turn our faces to the future 
knowing that The Prudential will 
not only continue to guard the 
interests of its present policy¬ 
holders as a sacred trust, but will 
extend its mission of protection 
more and more widely throughout 
the national community. 
