February, 1918 
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$2* Invested in Vo^ue 
(a tiny fraction of your loss on a single ill-chosen hat or gown) 
Will Save You $200 
T HIS year, above all others, when extravagance and waste must 
he avoided, you should have Vogue at your right hand. For now, 
every woman must devote even more than her usual care to the 
selection of every detail of her wardrobe, so that not one hat, gown 
or wrap may remain unworn and its price wasted. 
The gown you buy and never wear is the really expensive gown. 
Gloves, hoots, hats, that miss being exactly what you want are the 
ones that cost more than you can afford. 
VOGUE 
suggests 
that before you spend a single penny on your new clothes, before 
you even begin to plan your spring wardrobe, you consult its great 
series of Spring and Summer Fashion Numbers. Save yourself from 
a wrong start. Begin with the 
^Forecast of Spring Fashions Number 
(NOW READY) 
For $2, a tiny fraction of your loss on a single ill-chosen hat or gown, 
you may have the Spring and Summer Fashion Numbers of Vogue, 
comprising the fullest and most accurate fashion information pub¬ 
lished. What to wear—where to get it—and how to wear it. 
Here are Your 10 Numbers 
Eleven if you mail the coupon now 
•^Forecast of Spring Fashions February 1 
The earliest advance information from Paris on the new silhou¬ 
ette— saving you from the costliest of all errors, a wrong start. 
Spring Millinery February 15 
Paris hats; appropriate gowns, veils and 
coiffures. 
Spring Patterns anti 
New Materials March 1 
Patterns, weaves, colors, materials favored 
for Spring. 
Spring Fashions March 15 
The full pageantry of the Spring mode 
unfolded, with dollars-and-cents informa¬ 
tion in every line. 
Paris Openings April 1 
The inimitable models of the Grandes 
Maisons, determining the mode. 
Smart Fashions for 
Limited Incomes April 15 
Must you economize? And yet look chic? 
A Vogue-trained dollar is a dollar doubled. 
Don’t Send Money 
Don’t bother to inclose a cheque, or even to write a letter. The coupon op¬ 
posite will do, and is easier and quicker. With one stroke of the pen, you will 
solve your entire spring and summer clothes problem, assuring yourself val¬ 
uable and new ideas and insuring yourself against costly failures. 
Brides and Summer Homes May 1 
Charming brides, in charming gowns, are 
married charmingly in this number of 
Vogue. 
Travel Number May 15 
Trips planned for you—north, south, west 
— till Europe recovers. 
Summer Fashions 
June 1 
Summer clothes are fascinating. Vogue 
knows. Shows. Buys. And you have no 
regrets. 
In the Country June 15 
Everything from a piquant parasol to a 
clingless bathing suit. W hat to read and what 
to do with your friends when you entertain. 
Hot Weather Fashions July 1 
How to be cool though decorative. What 
to wear and how to wear it. 
The little Paroienne's spring 
r walking suit of cinnamon 
bron.cn duvetyn combined 
’with bron.cn and cafe an 
lait checked njelours, shones 
the slim silhouette and the nenu 
combination of materials— 
both of them charming , as 
nve/l as nvonl-san’ing, fea¬ 
tures of the mode. 
^Special Offer 
Ten numbers of Vogue for 
$2—eleven if you mail the 
coupon now. 
We will start your subscription 
with one of the first copies off 
the press of our Forecast Num¬ 
ber, thus giving you ELEVEN 
numbers of Vogue instead of 
ten, if your order is received 
in time. Since the additional 
copy must come out of a small 
reserve supply on hand to meet 
the demand for this annual 
Forecast Number, you can 
see why this extra num- < 
her cannot he guaran¬ 
teed unless your 
order is received 
immediately. 
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