16 
House & Garden 
1st Year _ August, 1921 _ Ralph P. Stoddard,Editor 
BRICK HOMES CAN BE BUILT TODAY 
AT CLOSE TO PRE-WAR PRICES 
New Time, Labor and Material-Saving Discovery Known as Ideal Wall, 
is Announced as General Reductions Are Made in the Price of Brick. 
T HERE is one kind of home that can 
be built today at a cost within reason 
—the home of Brick. 
Other factors which have deterred building; 
construction throughout the country have been 
overcome, in the Brick home, by general re¬ 
ductions of from 25 to 50 percent 
in the cost of this building ma¬ 
terial and the introduction of the 
Ideal Brick Hollow Wall 
which further reduces the 
cost of Brick Wall con¬ 
struction 33% percent 
Construction 
of the 8-inch 
Ideal All- 
Rolok Wall. 
Note positive 
break in mor¬ 
tar joint. 
The Ideal Wall is an innovation in Brick 
construction. The Brick are laid on edge 
instead of flat, in an ingenious manner which 
not only insures ample strength, but saves 
materials, time and labor. 
Bricklayer Lays Greater 
Area of Wall Per Day 
Fewer Brick and less time are required to 
build the Ideal Wall, hence bricklayers lay a 
greater area of wall per day. It is a dem¬ 
onstrated fact that 33 percent fewer Brick 
Numerous Advantages Are 
Claimed For Ideal Wall 
Ideal Walls are dry and frost-proof. 
They may be built in 8 in., or 12 in. thicknesses. 
Any standard Brick can be used— Common 
or Face—or combinations of the two. 
You may have any variation desired in the 
width, color and treatment of the mortar joint— 
any bond or pattern. 
Ideal Walls are simple to erect—bricklayers 
lay a greater area of wall per day. 
_ They make a completely dry home—Ventila¬ 
tion prevents penetration of moisture or cold. 
They insure beautiful and permanent fire-safe 
construction at the cost of Frame. 
There are 2% inches of solid material at the 
thinnest point in an Ideal Wall, making it posi¬ 
tively the strongest hollow wall ever conceived. 
are used; one-half less mortar; and one-fourth 
less labor and time. Ideal Walls also save 
furring and lathing. They are absolutely dry 
and frost-proof when plastered directly on the 
brick. The combined savings, due to price 
reductions and Ideal Wall construction, cuts 
the cost of erecting a Brick home almost to 
pre-war levels. 
A free circular describing Ideal Walls may 
be had from the nearest brick manufacturer, or 
will be sent by the Common Brick Industry of 
America, 1303 Schofield Bldg., Cleveland, O. 
A Service for Home Builders 
The Oneida is one of 35 designs from a 
book of small house plans which thousands 
of people have found to be definitely helpful 
in planning their homes. This book is en¬ 
titled * BRICK for the Average Man’s 
Home”. It illustrates and describes bunga¬ 
lows, cottages, two-story and two-family 
houses and garages. Working drawings and 
specifications are available for each plan at 
very nominal cost. Perspective illustrations 
are in two colors. There are floor plans, bill 
of masonry and estimates of cost. This book 
will be sent postpaid for $1 by the Common 
Brick Industry of America, 1303 Schofield 
Building, Cleveland, Ohio. 
“Brick, How to Build and Estimate” is another 
book out of which the more technically inclined 
builders are procuring many valuable facts and data. 
This book is now in its third edition. It is used by 
many schools and colleges as a reference book. 
Price 25 cents, postpaid. 
The Roper 
Gateway from 
The Close, 
Canterbury, 
England. This 
building has 
stood for three 
and one-half 
centuries. 
Note the beauty 
and integrity 
of the 
brickwork 
Don’t You Like the Oneida? 
Doesn’t its appearance denote good taste 
and refinement ? 
A handsome home, truly; in fact, ideal 
for a large, wooded lot in town or suburb. 
The porch you note is away from the en¬ 
trance, assuring freedom from unwelcome 
interruptions. It is large and roomy with 
flower boxes all ’round. Two groups of 
French windows open directly upon it from 
a cheerful living room. 
The interior is well arranged, the rooms 
being larger than the average. The living 
room is 22/2x12% ; the diningroom 16x13. 
Upstairs are 3 large bedrooms and a sleeping 
porch, the latter with double hung windows, 
which, closed, transform the porch into a 
bedroom. All rooms, as well as porch and 
vestibule, have large closets. The modern 
kitchen is 13x9%, with all conveniences, and 
there is a convenient storage closet just out¬ 
side the door. 
Is Your City Up-To-Date ? 
Many leading cities have adopted the Ideal Wall 
construction, which is a brick hollow wall, making 
it possible to erect substantial, good-looking brick 
houses at a cost no greater than for other so-called 
“cheap” types. 
These cities have already written the Ideal Wall 
into their codes : Washington, D. C., Cleveland, 
Toledo, Cincinnati, Erie, Pa., Augusta, Ga., Wor¬ 
cester, Mass., Minneapolis, Minn., Los Angeles, 
and many smaller cities. 
If your own city does not permit the use of Ideal 
Walls, every prospective builder and contractor 
should make it his business to see that this new 
and economical way to build is taken advantage of. 
The Common Brick Industry of America, 1303 
Schofield Building, Cleveland, Ohio. 
