November, 19 21 
71 
Unless it is all three 
of these it is not worthy 
—it is expensive at any 
price. 
This trademark, branded 
underneath every piece, is 
your guaranty of heirloom 
quality. 
Minneapolis, Minnesota 
Interior Decorators Makers of Fine Furniture 
Because our hand 
made pieces embody all 
of these points to a high 
degree, our product is 
referred to as “Heir¬ 
loom Quality.” The 
moderate price is the re¬ 
sult of lower costs due 
to the co-operative plan 
under which our factory 
is conducted. 
■dm MARK 
TRADE 
The general effect of Louis XVI furniture lies in the almost exclusive use of the 
straight line. The curves that mere so characteristic of the Louis XV period gradually 
disappeared and gave way to more classic lines. Just as the Louis XIV style suggest 
grandeur and the Louis XV elegance, so the Louis XVI suggests grace and comfort. 
On such lines is our Trianon suite designed, and marks the culminating phase of the 
Louis XVI style. 
WM. A. FRENCH & COMPANY 
Quality 
What more can be 
asked of furniture than 
that it shall be authentic 
in design, beautiful in 
finish and durable in 
construction ? 
Personal 
CHRISTMAS GREETING 
CARDS 
Engraved from Hand-lVrought Plates 
Those who would express the sentiment of the season 
with cards of especial quality and distinction, are 
invited to select from the productions of this house. 
A Complete Catalog in Colors 
with necessary information for ordering, will enable 
purchasers to quickly and conveniently dispose 
of this pleasant social obligation, and will be 
Sent Promptly upon Request 
The Mail Order Department is equipped 
to render efficient service at all times, 
notably during stress of the holiday season. 
“Form and Phraseology of Social Stationery” 
a silk-bound 12 mo. volume containing 64 
full page illustrations with pertinent text 
matter is available to patrons of this house. 
DEPARTMENT OF STATIONERY 
J. E. CALDWELL & CO. 
JEWELERS SILVERSMITHS STATIONERS 
PHILADELPHIA 
Special Cards Designed to Order — Commercial Cards 
It will flood your room with glowing, radiant heat in one minute after 
lighting. 
If you are cold, chilly or wet, it will warm and dry you in one minute. 
It will give you the greatest joy and comfort you ever had in your house. 
It will save firing the furnace for two months in the fall and spring. 
It will save a ton of coal a month in the winter time. 
You can run it two days for the cost of lighting the furnace once. 
It burns ordinary City Gas, and costs approximately three cents an hour 
to run—using natural gas less than a cent an hour. 
It will give you more heat than any other Gas Fire. 
It is absolutely and positively odorless. Without dust, dirt or ashes. 
General Gas Light Company 
New York Kalamazoo San Francisco 
lllIlMllllfllllllllllllllllllllllllM 
what it will do — 
JfeHUMPHREY 
P adiant firp 
