R. H. Lang 
Mr. R. H. Lang, our president, came 
to us in 1931. He has had many years 
of experience as a farmer and has been 
interested in the growing and producing 
of farm seeds for over thirty years. 
Before coming to our firm, he operated 
a seed business of his own. He looks 
after the contracting and buying of all 
farm seeds and takes care of our whole¬ 
sale field seed business. 
Above is our home here at Madison. We use not only this 
entire building, four floors and basement but store many car¬ 
loads of seed in public storage. 
Thomas S. Toal 
Mr. Thomas S. Toal, our secretary, 
started with this firm in 1921, working 
on the trial grounds. Since that time he 
has worked his way up through practi¬ 
cally every position connected with the 
Mail Order Department. He now has 
charge of the retail business, writing of 
the catalogs, and looking after the con¬ 
tracting and growing of all vegetable 
and flower seeds, plants, and side lines. 
Way back forty-nine years a^o the 
L. L. Olds Seed Company had its meager 
beginning. It was a small company at 
Clinton, Wisconsin, specializing primarily 
in potatoes and was established on the 
old-fashioned principles of square dealing 
and value giving. The company is now 
entering its fiftieth year and celebrates 
its fiftieth anniversary with the same 
principles for a guide in all its dealings. 
Its continuous growth and success have 
been made possible by their hundreds of 
thousands of satisfied customers. 
Mr. L. L. Olds, who founded this com¬ 
pany, passed away in- 1934, but he left a 
rich heritage to his associates who have 
carried on his pioneering work in the de¬ 
velopment of a friendly company desig¬ 
nated to dependability ancL-service. These 
men, who have succeeded Mr. Olds real¬ 
ize their responsibility. Your dealings 
with the company will tell you how well 
they have succeeded. 
If you are not satisfied, write and tell 
them. Your criticisms will enable them 
to better the service. If the dealings you 
have had with our company please you, 
please tell your friends and neighbors. 
OLDS’ 50 YEAH OLD 
Threefold Guarantee 
Qualify 
We guarantee the quality of all 
the items offered in this book to 
the extent that should they not 
prove as represented we will refill 
the order or return the money; 
but we give no further warranty, 
express or implied, as to descrip¬ 
tion, quality, productiveness or 
any other matter of any seeds, 
potatoes, bulbs or plants we send 
out and will not be responsible 
for the crop. 
Safe Ari'ival 
We guarantee everything ,to ar¬ 
rive in good order. If there is 
any trouble, however, bags torn 
or anything else wrong, have this 
noted on the freight expense bill 
which must be sent us with the 
bill of lading. 
Carefnl Attention 
All orders and remittances are 
promptly acknowledged and let¬ 
ters of inquiry personally and 
courteously answered, as a rule 
the same day they are received. 
This is our 50th annual catalog and the 
same guiding rule that characterized its 
49 preceding issues is still used: that is, 
‘‘Tells the Truth.” Early in our seed busi¬ 
ness we realized that many catalogs were 
published which were highly exaggerated. 
We felt, and still are of the opinion, that 
a seed catalog should be a truthful guide 
and we keep this thought uppermost in 
the writing' of our book. Whatever you 
read in these pages can be taken for 
the truth. 
When you plan your garden this year, 
use this seed book. You will find it full 
of interesting data and helpful informa¬ 
tion on gardening. 
It Will Pay You to Plant a Garden 
With the constant rise of food prices, 
thrifty people everywhere will be plant¬ 
ing gardens. Gardening is one of the 
easiest and most enjoyable ways of cut¬ 
ting the rising costs of living expenses. 
Vegetables raised in your own garden are 
of better flavor than those that have stood 
on the market. The time spent in a gar¬ 
den is a healthful recreation. Resolve this 
year to plant a garden and also some 
flowers. 
H@re are our Suggestions when you order. 
REMITTANCES. We will be responsible for all money sent ns 
through the mail if remittance is me.de by post-office money order or 
express order, draft or registered letter. We will accept personal checks 
at face value. Small amounts less than 50c may usually he sent safely 
in postage stamps or coin, hut we suggest yon register the letter. We 
prefer five-cent stamps. 
out, sending acknowledgment and notice of shipment at the same time, 
enclosing bill of lading. 
POSTPAID PRICES. All Garden Seed prices, except the Market Gar¬ 
deners’ Wholesale Prices are postpaid prices and include free transporta¬ 
tion PRICES ON FIELD SEEDS, POTATOES AND SIDE LINES DO 
NOT INCLUDE TRANSPORTATION UNLESS QUOTED POSTPAID. 
MAKE USE OP THE ORDER SHEET appearing in the hack of this 
book. If you have occasion, to write us later regarding the order be 
sure to give the post-office address under which it was mailed or the 
number of the order. 
WE ACKNOWLEDGE ORDERS promptly when received. If any part 
of the order is mai ed light out, that answers as an acknowledgment or 
if the goods can be sent at once by freight or express we ship right 
See table of Parcel Post Rates on page 55. 
WE SEND LARGE SHIPMENTS BY FREIGHT, unless otherwise in¬ 
structed. We have three railroads here at Madison: C. & N. W., 0. M. 
St. P. and P. and I. C. 
C. O. D. SHIPMENTS. No perishable items such as plants and nurs¬ 
ery stock will be sent C. O. D. Other things may be sent that way if 
desired, providing, one-fourtli of the amount accompanies the order. 
L. L. OLDS SEED COMPANY, MADISON, WIS. 
