Memphis, Tenn. 
RUSSELL-HECKLE 
Fertilizer 7 
This Year ... 
HAVE A FINER LAWN 
n AND GARDEN 
F your lawn isn’t what it should be, if your 
flowers don’t come up to your expectations, try 
feeding them with Vigoro. Vigoro is the complete plant food made by Swift especially for home 
gardeners. Every one of the 11 plant food elements scientists have proved plants must get from 
the soil is contained in Vigoro in balanced proportions. 
The small photograph above shows how the lack of just one element retards plant growth. 
In this experiment by a prominent University, one aster plant was fed all II elements. The 
others were each fed 10 elements, the element indicated being withheld. Your soil may lack 
> 
one or more of the minor elements. 
You’ll appreciate the many advantages which this modern plant food gives you. It’s clean, 
odorless sanitary, and the most economical plant food you can buy. Best of all, you can be 
sure your plants and your lawn will be properly fed when you use Vigoro. 
Four pounds of Vigoro per 100 square feet of lawn or garden area gives 
a “Square Meal” to your plants. 
100-lb. bag $4.00 10-lb. pkg. $0.85 
50-lb. bag 2.50 5-lb. pkg. .45 
25-lb. bag 1.50 1-lb. pkg. .10 
F. O. B. MEMPHIS, TENN. 
Complete plant food 
For Lawns, Flowers, Shrubs, Trees, Vegetables, and Watermelons 
VIGORO 
VComp/ete Plant Food 
FOB LAWNS, FLOWERS 
VEGETABLES, 
AND TREE! 
oquare ivieai co your pianus. 
VIGORO 
Gn m n 1oio nlnnt ~fnnd 
