16 Cotion Seed 
RUSSELL-HECKLE 
Memphis, Tenn. 
RUSSELL HECKLES 
Pure Bred 
Cotton Seed 
Pure Bred Seed Are Half the Battle 
Higher and higher yields are possible for you if you take 
advantage of the tireless, painstaking scientific work that 
is constantly being carried on by the most efficient cotton 
Experiment Stations in the various States. Old varieties are 
being constantly improved through new strains, and new 
varieties are being developed—all of which mean more 
money in your pocket if you sell you'r old seed to the gin 
and plant each spring one of the pure-bred high yielding- 
strains described herein. 
We keep constantly in touch with this work all over the 
South, and as soon as a new variety has proven its worth 
and its seeds are available in commercial quantities, we offer 
them to our customers. We buy from breeders direct, and 
from growers who get breeders’ stock and plant an entire 
plantation in one variety, and gin on their own private gin. 
Even our Half & Half Cottonseed is privately ginned, grown 
from originator’s stock last spring. 
A Typical Field Our D. F. L. No. 11 Cotton 
Increased Yields Possible 
With some form of acreage control or cotton production 
control in prospect for the next few years, it becomes more 
and more important to produce the most cotton on the 
least acreage. You can help a lot by planting winter le¬ 
gumes and turning them under, and by more thorough cul¬ 
tivation of your growing cotton crop, but bear in mind, 
first and foremost—PURE BRED SEED IS NECESSARY. 
Treat seed with 2% Ceresan and make larger crop. 
Machine Culled, Graded and Cleaned 
After trying out all the cotton seed cleaners on the mar¬ 
ket, we felt better work could be done and built one of our 
own. Results have justified the expense. We take out 
hulls, loose cotton, trash, dirt, light weig'ht immature seed. 
Ton would be amazed at what we remove from a ton of 
seed, even when the seed looks very clean at first glance. 
Therefore, the seed we ship is plump, full weight uni¬ 
form seed, clean of all trash; easy to plant, no clogging of 
planter which means a uniform stand of strong, vigorous ' 
plants (plump heavy seed produces strong plants, light 
weight seed produce weak, sickly plants, and we remove ■ 
them). Our culled and graded seed requires less seed per . 
acre to obtain a stand, which is a saving, and they produce ^ 
more cotton per acre, which means more profit to you. 
