The “Gold Standard” of Sixes 
RECENTLY A GROUP of gentlemen were discus¬ 
sing motor cars—as men so often do, since there’s 
no topic, save baseball perhaps, that is of such 
general and such vital interest. 
THEY WERE TALKING SIXES, pro and con, 
and “wondering whether’’ such and such Sixes 
were really good cars this year—in view of their 
past unsatisfactory records. 
ONE SAID, “Of all the Sixes made, there’s just one 
you can tie to with certainty that it will live up 
to all expectations—because of its own and its 
makers’ past record. 
“THAT’S THE REO SIX—the handsomest as 
well as the sturdiest Six made. 
“IT’S THE GOLD STANDARD of Sixes.” 
“WE ARE ALL AGREED ON THAT, I guess,” 
exclaimed another—“there never can be any 
doubt as to the quality of a Reo. 
“REO CARS HAVE BEEN the ‘Gold Standard’ of 
automobile values since there were automobiles.” 
JUST CONSIDER FOR A MOMENT the tre¬ 
mendous significance of that fact—for it is a 
fact that all motorists look upon Reo as the 
“Gold Standard.” 
YOU MAY DOUBT, you may question, claims 
made for other cars; but you accept as a fact, 
firmly established, that a Reo is 24-karat fine 
from radiator cap to tire holder. 
THAT BEING THE CASE, seems as if prudence 
dictates only one choice for your automobile— 
the one Six of which you can be absolutely sure—- 
a Reo Six. 
YOU CAN’T AFFORD—no matter what your 
income—you can’t afford to experiment in so 
important a matter. 
FOR IT ISN’T THE PRICE—goodness knows 
that is lower than anyone ever dreamed a first- 
class six-cylinder car could ever be bought for. 
It isn’t the price that counts. 
IT’s THE UPKEEP—cost of operation and main¬ 
tenance. 
THAT’S WHAT COUNTS. If it proves to be a 
racing car—and therefore a “gasoline hog”; or 
so light it will soon show its flimsiness by squeak¬ 
ing and creaking and groaning over the least 
inequality of the road; 
IF IT’S ONE OF THOSE “2 in 1” affairs that 
looks simple from the outside but proves as inac¬ 
cessible as a burglar-proof safe when you try to 
make some adjustment or replacement or re¬ 
pairs ; 
IF IN FACT, IT FAILS to make good on any one 
of a hundred counts—then it falls short of the 
Reo standard—and you will be grievously dis¬ 
appointed. 
SO THE ONLY WAY to be absolutely certain that 
the coming year’s motoring will be as pleasur¬ 
able as you can desire, is to take no chances— 
choose the “Gold Standard” for yours. 
UNALLOYED PLEASURE of ownership is as¬ 
sured when you select this car that all the world 
considers the “Gold Standard” in value at its 
price and in enduring qualities with the lowest 
depreciation from year to year—a Reo Six. 
) REO MOTOR CAR COMPANY. jGnA*. Jftc,'L. C 
