A DrdeThat Never Stops Growing 
It is astonishing how quickly people get to 
know about a car and especially about 
the men who build it. 
People are not buying Dodge Brothers Motor 
Car simply because they want a car of 
some sort, or any sort. 
They are buying it because they want the 
precise and particular kind of a car 
which Dodge Brothers build. 
All over the country they seem to have a 
shrewd and accurate idea of exactly the 
kind of manufacturers Dodge Brothers 
are. 
They seem to know that Dodge Brothers 
idea, from the very first, was that if they 
built the car right—nothing else mat¬ 
tered much. 
People generally know all about the car 
or nearly all — before they call on a 
Dodge Brothers dealer. 
They know it either from, their own experi¬ 
ence, or from what they have seen or 
been told of other people’s experience. 
They pick out the very points for which it 
is noted everywhere—points which have 
not been emphasized especially in ad¬ 
vertising. 
They know why they want the car—and 
they are more eager for it today all over 
the country than they have been at any 
other period in its history. 
The production has always been too small 
to come anywhere near satisfying the 
demand. 
It is at this moment, and it probably will be 
for years to come, no matter how much 
it may be increased. 
The explanation is ridiculously simple. 
The car has never bred anything but good 
will. 
Every time one of these cars goes into a 
home it becomes an intimate part of the 
family life of that home. 
It gets nothing but good words and good 
will. 
The result is that that particular home be¬ 
comes a little circle of good will revolv¬ 
ing around Dodge Brothers Motor Car. 
The circle spreads out finally, and takes in 
a near-by neighbor. 
That neighbor’s home, in turn begins to ra¬ 
diate good will towards Dodge Brothers 
and their car, and the circle keeps on 
growing. 
In that way it has grown wider and wider, 
till it takes in the entire country. 
There is always a desire for the car waiting 
to be satisfied, as fast as the dealer gets 
in a supply. 
That’s why sales of more than sixty-three 
million dollars in a year and a half have 
fallen far short of satisfying the demand. 
The car has qualities peculiar to itself. 
People have found this out in their own way. 
It has made good with them and they have 
given it their good will. 
That is why the good will circle goes on 
growing greater and greater. 
Dodge Brothers know this. 
They know it is the biggest and best asset 
in their business. 
And knowing it, they will of course keep on 
making the car better and better. 
Dodge Brothers, Detroit 
The gasoline consumption is unusually low 
The tire mileage is unusually high 
! l 
The price of the Touring Car or Roadster, 
complete, is $785 (f. o. b. Detroit) 
Canadian price $1100 (add freight from Detroit) 
J 
