A Great Loss and a GreaterGain 
This business has rounded out twenty- 
two months of existence by distributing 
to owners more than one hundred 
thousand cars. 
Price-concessions on this car are rarely 
asked, and never given with Dodge 
Brothers consent or to their knowledge. 
You can therefore figure accurately the 
amount invested by the public in Dodge 
Brothers cars, by multiplying the out¬ 
put by the retail selling price. 
One hundred thousand cars at $785 per 
car means a sales-total in less than two 
years’ time of $78,500,000—or, with 
freight-cost added, considerably more 
than $80,000,000. 
There have been no bursts of speed in 
the up-building of this great business. 
At no time has there been even an at¬ 
tempt at stimulation of sales or of 
production. 
Never for a single day has production 
been speeded up for the sake of attain¬ 
ing a total. 
On the contrary, it has been held down 
every day within the limits of close, 
careful, conscientious manufacturing. 
Both production and sales have been 
stable, steady and spontaneous—scrupu¬ 
lous care in the one, producing huge 
volume in the other. 
At this moment, as at every other period, 
although producing a large volume every 
day, Dodge Brothers are “losing busi¬ 
ness” by their policy of keeping produc¬ 
tion within the bounds of continuous 
betterment. 
In that sense they have doubtless suffered 
a great loss in the past and will endure 
a great loss in the future. 
But over against this great loss is an 
infinitely greater gain. 
The people of the United States have 
implicit faith in the integrity of Dodge 
Brothers manufacturing methods. 
One hundred thousand owners—or 
rather, one hundred thousand families— 
are of one mind concerning the car and 
the men who make it. 
This business and its product are blessed 
with a friendship probably without par¬ 
allel in the history of American manu¬ 
facturing. 
Fresh from the factory, or sold at second¬ 
hand, from one end of the nation to the 
other, the car has special value and a 
special reputation, because of the name 
it bears. 
Because of the name it bears, you may 
be sure that the principle behind the car 
will never be changed a hair’s breadth. 
Dodge Brothers have only one idea in the 
upbuilding of their busmess. 
lhat idea is to build so soundly and so 
well that the good will which they have 
won will grow and endure forever. 
The gasoline consumption is unusually low 
The tire mileage is unusually high 
Dodge Brothers, Detroit 
The price of the Touring Car or Roadster, complete, 
is $7*5 (f. o. b. Detroit) 
Canadian price $1100 (add freight from Detroit) 
The price of the Winter Touring Car or Roods!®?, 
complete, including regular mohair to®, is 
$950 (f. o. b. Detroit) 
Canadian price $1335 (add freight from Detroit) 
