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$ 2 * Invested in Vogue 
(a tiny fraction of your loss on a single ill-chosen hat or gown) 
Will Save You $200 
This year, above all others, when extravagance and waste must be 
avoided, you should have Vogue at your right hand. For now, 
every woman must devote even more than her usual care to the 
selection of every detail of her wardrobe, so that not one hat, gown 
or wrap may remain unworn and its price wasted. 
The gown you buy and never wear is the really expensive gown. 
Gloves, boots, hats, that miss being exactly what you want are the 
ones that cost more than you can afford. 
suggests 
that before you spend a single penny on your new clothes, before you 
even begin to plan your autumn ivardrobe, you consult its great series of 
Autumn and Winter Fashion Numbers. Never before has Vogue published 
so intimate, so detailed, so practical, or so charming a review of the mode. 
Begin with the 
"Millinery Number 
READY NOW 
For $2, a tiny fraction of your loss on a single ill-chosen hat or gown, you may 
have the Autumn and Winter Fashion Numbers of Vogue, comprising the fullest 
and most accurate fashion information published in the world. Not only does 
Vogue tell you what to wear, hut it tells you where to get it (if you wish, it will 
actually purchase it for you) and how to wear it when you have it. 
Here are Your 9 Numbers 
(Ten if you mail the coupon now)* 
★Autumn Millinery Sept 1 
Little hats and big hats; hats that take the veil and hats 
that choose the world; appropriate gowns, veils and coiffures. 
Forecast of Autumn Fashions Sept. 15 
The earliest advance information from Paris, on the new 
silhouette—saving you from that costliest of all errors, a 
wrong start. 
War Time Modes, and 
Autumn Patterns Oct. 1 
First aid to the fashionable woman of not unlimited means 
who wishes to curtail her expenses without in the least 
sacrificing smartness. 
Paris Openings Oct. 15 
The combined fashion exhibits of Paris, sketched, and de¬ 
scribed by Vogue’s own artists. 
Vanity Number Nov. 15 
Graceful touches that make the smart woman smart; where 
to get them and how to use them. 
Christmas Gifts Number Dec. 1 
Hundreds of gifts of distinction, ranging from #2 to #2,000, 
good in value; actually purchasable.. 
Dec. 15 
Holiday Number 
Last minute gifts; decorations for the Christmas table; 
diversions for the holidays. 
Lingerie Number 
Jan. 1 
Fine linens for household and personal use; their choice, 
marking and care. 
Winter Fashions 
Nov. 1 Motor and Southern Number 
Showing the mode in its winter culmination; hats, furs, 
frocks, accessories; what is worn and who wears it. 
Everything new in the motor world; where to go and what 
to wear in the South. 
Don’t Send Money 
Don’t bother to inclose a cheque, or even to write a letter. The coupon 
will do, and is easier and quicker. With one stroke of the pen, you will solv< 
entire autumn and winter clothes problem, assuring yourself valuable 
new ideas and insuring yourself against costly failures. 
Special Offer 
Nine numbers of Vogue 
for $2—ten if you mail 
the coupon now. 
We will start your sub¬ 
scription with one of the 
first copies off the press 
of our Millinery Num¬ 
ber, thus giving you ten 
numbers of Vogue in¬ 
stead of nine, if your or¬ 
der is received in time. 
Since the additional copy 
must come out of a small re¬ 
serve supply on hand to meet 
the demand for this an¬ 
nual Millinery Number, 
you can see why this 
extra number can¬ 
not be guaranteed 
