SHOP EARLY; SHIP EARLY 
Obey Washington 
The Government lias taken a hand in our Christmas shopping this year. 
“Shop early” is not a request, but a demand. Stores are not allowed to 
take on extra help for a Christmas rush; railroads, already carrying a 
peak load, cannot handle heavy extra business in December; post-office 
staffs, already at a minimum, cannot be increased 
Already, House & Garden has filled hundreds of orders for the Christmas gifts shown in 
its October and November issues. This December number contains a last-minute showing 
only. You should have bought your gifts before now. But if you still have some unfilled 
items on your list, we urge upon you the instant selection and ordering of those which 
you wish to purchase. 
Turn Now to the Christmas Gifts Pages 
Order at Once, to Secure First Choice 
House & Garden’s shoppers are expert. They 
handle the gift lists of thousands of men and 
women every year. They have a wide range of 
choice; rare opportunities; advance informa¬ 
tion; special price concessions. 
Every bit of House & Garden’s knowledge and 
influence has been employed in choosing the 
gifts in this number. They represent the best 
of the season’s selection, and they give you 
value received for every dollar of your invest¬ 
ment. 
Furthermore, this year, they are above all prac¬ 
tical. Charming trifles, dainty extravagances, 
are taboo in war time. Linens, china, glass, 
silver, household accessories, serviceable gifts 
for overseas workers, gifts for children, gifts of 
the size and weight required for soldiers and 
sailors on service—these are the mainstays of 
House & Garden’s Christmas selection this year. 
Turn now to the Christmas gifts pages. Note 
the rules for ordering. Make out your list now, 
and cooperate with the Government by sending 
your gift early and leaving the railroads free 
later in December to haul munitions and coal. 
Make Out ) our Christmas List with the Help of the December 
Number of House & Garden. ) ou Will Be Saved Infinite Trouble 
and Get Better Value Than You Could Secure Alone 
