HEADLINER NO. 2 
RICE’S 
Early Fortune Cucumber 
- r 
THE MOST POPULAR SHIPPING STOCK 
(65 Days) 
We point with pride to this cucumber, for its perfection is the 
achievement of Professor Starr through thirty years of selection 
and reselection and a careful study of the most exacting market 
requirements. Shippers, especially in the south, have long wanted 
a cucumber that would stand up from the shipping point to the 
market, and then retain color and freshness after delivery. 
To say that RICE’S Early Fortune meets these specifications 
is to understate its superiority. In 1932 Professor Starr picked 
one perfect specimen from our fields. It lay in a warm room for 
nine months without fading or breaking down, truly a record. 
Cucumbers from these seeds also produced remarkable speci¬ 
mens the next year, and finally from stock seed we have pro¬ 
duced a strain this year we feel is pre-eminent in a market cu¬ 
cumber. The round and extraordinarily small seed cavity, the 
beautifully proportioned shape of the vegetable, and the long 
keeping qualities spoken of, make RICE’S Early Fortune well 
deserve its popularity among the shippers who produce for profit. 
Rice's Improved Early Fortune Cucumber , showing 
cross-sections. Compare the round section and small 
seed cavity with the cucumber you have been using. 
