Schell’s Quality Flower Seeds 
We offer all the best worth-while new flowers and a complete list of all standard varieties. 
Our quality is the highest; our germination is strong and very high, and we know that you will have perfect 
success with all our Seeds if soil conditions, temperature, and moisture are correct, and proper care is given. 
However, if through the fault of any of these you do not succeed, we will send you a duplicate quantity free. We 
are so anxious to help you to be successful with your flower garden that we are willing to do this. 
Days Required for Seed to Germinate. After many kinds 
we give the approximate number of days it requires for the seed 
to germinate. However, sunshine, moisture, depth of planting, 
and condition of seed-bed have much to do with proper and 
healthy germination. 
Please Note. If conditions are right, you will always have 
success with our flower seeds because there is no question or 
guessing about their vitality. We prove that by exhaustive 
tests before they are sold. 
Extra Seeds Free. For every dollar’s worth of Flower Seeds 
in packets you purchase, you may select extra packets to the 
amount of 30 cents. 
It is Important to Have a Good Seed-bed where the tiny 
new-born plants will be properly nursed. Have the soil worked 
very fine, work in manure—Wizard Brand Pulverized Sheep 
Manure is the very thing needed—we have it—cover the seeds 
lightly; after they have sprouted do not let the soil dry out or 
the tender sprouts will die and that will end it as far as that 
seed is concerned. When moistening the seed-bed do it with a 
very fine spray, never with a hose unless it can be made to 
give a very fine misty spray. Sow seed in rows so the plants 
may be kept weeded! and cultivated. Then transplant where 
you want them to bloom. In lifting leave as much earth on the 
roots as possible. Use the hoe, but do not hoe too deeply. Keep 
the surface broken always, for plants get more nourishment 
from the air than they do from the soil. 
All Flowers are designated as Annuals, Biennials, and 
Perennials. 
ANNUALS grow from seed, bloom, and die within one season. 
BIENNIALS require two seasons to complete their growth, 
and seldom bloom until the second year. They make strong 
root-growth and foliage the first year. This remains over 
winter. The second year they bloom, seed, and then die. 
PERENNIALS do not, as a rule, bloom until the second year 
from sowing of the seed, although there are numerous peren¬ 
nials which bloom the first year from seed. They are hardy 
and will not freeze out, blooming year after year. Some last 
a lifetime; others may reach their age limit in three or four 
seasons. 
Schell’s Late Branching Aster 
Schell's Late Branching Asters. Significant 3 
Aster still reigns supreme. Every up-to-date florist has a fine 
display in his show windows just before the chrysanthemum 
comes in—in fact, it is often mistaken for the chrysanthemum, 
which it very much resembles. It begins blooming about 
August 15 and continues throughout the season. The large 
flowers are borne on long, graceful stems from 15 to 20 inches 
in length. Snowy White, Pink, Crimson, Purple, Scarlet 
(Sensation), Lavender, all in separate colors and All Colors 
Mixed. Each, pkt. 10 cts.; Koz. 90 cts.; y 2 oz. $1.65; oz. $3. 
Hardy Perennial Asters CMichaelmas Daisies) 
Beautiful, single, daisy-like flowers in all colors. It is a 
perennial but will bloom the first year if the seed is started 
early. The plants grow 2 to 3 feet tall. They do well in any 
good garden soil. Pkt. 10 cts.; 3 pkts. 25 cts.; Koz. $1.25. 
ASTERS 
Hardy Annual 
Germinates in 5 to 
10 days 
IMPORTANT! Where Wilt-resistant Strains have been 
developed, we offer them and they are designated by the 
letters (W-R.). .These are immune to Aster Wilt disease. 
Any three 10-ct. pkts. of one variety for 25 cts. 
IMPROVED CREGO or GIANT BRANCHING COMET. 
(All W-R.) The flowers are very large, measuring 5 inches 
across when growing conditions are favorable. They are full, 
double, and well formed, much like chrysanthemums, very 
fine for cut-flowers. The plants grow about 2 feet high. Rose- 
Pink, White, Crimson, Purple, Azure-Blue, Deep Rose, 
Mixed Colors. Each, pkt. 10 cts.; Koz. 90 cts.; oz. $3. 
QUEEN OF THE MARKET. (W-R.) This variety is extra 
early, following my Earliest White. The plants are 20 inches 
and branching. Flowers are very double and valuable for 
cutting. Blooms early in August. Pure White, Pink, Crim¬ 
son, Blue, and All Colors Mixed. Each, pkt. 10 cts.; 3 pkts. 
25 cts.; Koz. 65 cts.; Koz. $1; oz. $2. 
AMERICAN BEAUTY. Very beautiful, large, densely double 
flowers on long, heavy stems. Plants grow nearly 3 feet high. 
Bloom in September and October. Shell-Pink (W-R.), White, 
Purple (W-R.), Crimson (W-R.), Lavender, Carmine-Rose 
(W-R.), and Finest Mixed (W-R.), each, pkt. 15 cts.; 2 pkts. 
25 cts.; Koz. 90 cts.; Koz. $1.65-, oz. $3. 
SCHELL’S EARLIEST ASTERS. The earliest Aster in 
cultivation. It is earlier than the Extra-Early Queen of the 
Market, or Queen of the Earlies. Ten to twenty immense, 
double, feathery flowers are produced by the plants on long, 
slender, upright stems. Its petals are long and beautifully 
recurved. The ragged, irregular petals in the center of the 
flowers add to the beauty and grace of this earliest of all Asters. 
Schell’s Earliest Asters will begin blooming in mid-July. 
This makes them valuable for the markets. Plants 15 inches 
high. This year we can supply White (W.-R.), Dark Blue, 
Rose, and Finest Mixed. Each, pkt. 10 cts.; 3 pkts. 25 cts.; 
Koz. $1; Koz. $1.75; oz. $3.25. 
HEART OF FRANCE. (W-R.) A very beautiful Aster. 
The plants grow about 2 feet high and are well branched. The 
flowers are rich ruby-red, the largest of all red Asters. They 
bloom in September; Pkt. 15 cts.; 2 pkts. 25 cts.; Koz. $1 
ASTERMUM. (All W-R.) The flowers are very large, 
double, and well formed, very much like chrysanthemums, from 
which they have been named. Plants grow 2 feet tall. They 
come into bloom a little earlier than Crego. Lavender, White, 
Rose-Pink, and Mixed. Each, pkt. 10 cts.; 3 pkts. 25 cts.; 
Koz. 90 cts.; Koz. $1.65; oz. $3. 
SWEET ALYSSUM (Madwort) 
AGERATUM Annual 
New Ageratum, “Blue Ball.” Plants compact, about 4 
inches high, the growth most uniform. The broad, green 
foliage is completely smothered with flowers of richest blue. 
Unsurpassed in its group. Pkt. 25 cts.; 3 pkts. 65 cts.; 
K°z. Si.50. 
Little Blue Star. Bright blue flowers on plants 4 to 5 inches 
high. Blooms all summer. Fine for edgings rock-gardens, and 
combining with other dwarf flowers of harmonious colors. 
Pkt. 15 cts.; 2 pkts. 25 cts.; Koz. 75 cts.; Koz. Si.40. 
Blue Perfection. Deep blue. 9 in. Pkt. 5 cts.; Koz. 25 cts. 
Snowball. Pure white. 8 in. Pkt. 5 cts.; K°z. 2 5 cts. 
Blue Cap. Dwarf. 4 in. Pkt. 20 cts.; 3 for 50 cts.; Koz. Si. 
Princess Victoria Louise. Blue with white center. Beautiful. 
7 to 8 in. Pkt. 10 cts.; 3 pkts. 25 cts.; Koz. 45 cts. 
Mixed. Blue and white. Pkt. 5 cts.; Koz. 25 cts. 
This popular flower is a hardy annual. (Ger. 5 to 8 days.) 
It is one of the easiest flowers to grow and it blooms all the 
time without attention. For plants to present a solid sheet of 
blooms, and for a border or mixing among other bedding plants 
or for baskets it is unequaled. 
Carpet of Snow (A. procumbens ). White. 2 to 3 inches. Pkt. 
5 cts.; Koz. 20 cts.; oz. 60 cts. 
Little Gem (A. compactum erectum). White. This variety is 
very dwarf, 4 to 6 inches, but not so much so as the Carpet 
of Snow. Pkt. 5 cts.; Koz. 20 cts.; oz. 50 cts. 
Lilac Queen. Deep lavender-lilac. Annual. Pkt. 10 cts.; 
Koz. 25 cts.; oz. 70 cts. 
Basket of Gold (A. saxatile compactum). A hardy perennial 
plant 12 inches high, covered with bright golden yellow 
flowers. Fine for edgings, rock-gardens, and bedding. Pkt. 
10 cts.; K°z. 40 cts.; oz. $1.50. 
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