178 
JOURNAL OF ECONOMIC ENTOMOLOGY 
[Vol. 16 
effort. This Association sat intent while the paper was read. The 
man who presented it has had a profound influence in the development 
of Entomology. A measurable part of that influence can be traced to 
the facility of expression which he trained his mind and his pen to 
follow. His books and his many printed papers bear witness, page by 
page, to the value of clear, vigorous English. 
In emphasizing, thus, the worth of a command of English I would 
not be misunderstood as pleading for elaborate rhetoric or a familiarity 
with long words. Quite the contrary. Good English does not mean 
resounding phrases. It means only vigorous, direct, well-chosen ex¬ 
pression, grammatically correct, of course, but above all clear and under¬ 
standable. The documents in the English tongue that have stood 
longest and gone furthest have not been written in long sentences or 
many-syllabled words. 
The arrangement of material in a bulletin or any other piece of 
printed matter is foundational. This is the framework on which the 
report is built. The skilful artisan plans his framework in advance of 
starting construction. He draws up his outline, determines what shall 
be the principal divisions of his report, what relation they shall bear 
to one another, what portion of the whole he shall devote to each. 
Then, and not till then, he sets about writing. Thus he produces a 
document that is logical in its structure, that begins at the beginning 
and ends at the ending, that gives you first the things that you should 
know first, and last the things that require prior knowledge, for their 
understanding. 
In any bulletin or report, except the very brief circular, a summary 
fills a well-marked need. Conceivably, it is difficult to condense into 
a summary of half a page or a page the many facts and records, excep¬ 
tions and qualifications, surmises and conclusions, that go to make up 
the whole document. Nevertheless, a summary there should be, 
printed in a different style of type from the body of the document, in 
order that it may be quickly and readily laid hold of, and giving essen¬ 
tially the major conclusions of the paper. 
Such a summary ought seldom to exceed one page in length. If it 
goes beyond that it tends to defeat its own purpose. It will be the 
more useful if each paragraph of it indicates the page number in the 
bulletin where the full discussion covered by that paragraph may be 
found. 
The permissable length of a circular or popular bulletin, intended 
for the general public, is often exceeded. I am convinced that anything 
