April, ’23] 
o’kane: the entomologist and the public 
181 
problems in his jurisdiction and thus serve as both a guide and a check 
in his investigational duties. Few men, except possibly certain re¬ 
search specialists, can afford to shut themselves up in a laboratory or 
can expect to maintain a broad and responsive viewpoint if they fail to 
seek contacts outside. And I am not sure that the specialist can afford 
isolation. 
In the spoken word the entomologist has at his disposal the influence 
of direct appeal to a large group whose response he can influence. Those 
of us who have occasion to utilize this avenue will do well to give time 
and effort to adequate preparation. 
I am reminded of the methods pursued by a close personal friend 
who speaks every week to two thousand or more people in Carnegie 
Hall, New York. This man is an able, convincing speaker, one of the 
best-known and most influential in our country. He is famous for the 
graphic directness of his address, for his ready choice of words, for ease, 
simplicity and the earnestness of his appeal. He speaks without 
any notes. Yet I happen to know that every address that he makes is 
prepared with assiduous care. The greater part of it is written out in 
longhand. The ready phrases are turned over and examined, studied 
and determined in advance. The address as you hear it from the plat¬ 
form represents prolonged and painstaking effort. There is not time 
to do this, you say. Well, this man, to whom I refer, carries a multi¬ 
tude of other duties, double or treble what you or I are accustomed to 
perform. 
When an address is to be illustrated with lantern slides, I think that 
even more thorough preparation is necessary, if it is to move smoothly 
and without distraction. Personally, I know of only one way to ac¬ 
complish this, and that is by writing it all out beforehand, arranging 
the slides so that they come smoothly in the proper place, without halt¬ 
ing or indecision, and then either reading the paper as it has been written 
or so familiarizing oneself with it that its arrangement and the sub¬ 
stance of it will remain in mind. By this I do not mean the committing 
of it, word for word. That may be both unnecessary and inadvisable. 
But I do mean that one should become thoroughly familiar with both 
the arrangement and the subject matter that is to be presented. 
All of these things, the study of English, the thoughtful arrangement 
of material in bulletins and circulars, the preparation of good illustrations 
whether drawings or photographs, careful attention to makeup and 
printing, the willingness to answer personal letters with personal replies, 
the thorough preparation of material for addresses,—all of these things 
