2 
QUALITY, 
PURITY 
action 
A PART OF ANY SEED HOUSE’S BUSINESS IS TO 
PROTECT THE GROWER. 
T HE BUYER of cantaloupe seed or of any other vegetable seed is in an unusual posi¬ 
tion. A purchase of seed is unique among sales. The purchaser of vegetable seed 
is in an entirely different situation than the purchaser of practically all other commodi¬ 
ties. Ordinarily the buyer can make an immediate test of the purchase for quality. The 
man who buys a shovel can test it immediately and if it is not satisfactory can return it 
with little if any loss of time. An exchange can be made and the work carried on without 
affecting the farmer’s income. A pound of cantaloupe seed may cost even less than the 
shovel, but no immediate test can be made to determine its quality and purity. Instead 
the farmer is forced to add to the initial cost of his seed the cost of his labor throughout 
A group of our new Seed Breeders Cantaloupes, calling attention 
to the vigorous growth of vines. 
the summer, the investment of his land and his time. In other words the purchaser of 
cantaloupe seed is forced to gamble that the seed he buys is pure and of high quality. 
Whereas the purchase of the shovel makes no material difference in his profits, those 
profits are vitally affected by the same amount of money invested in a pound of canta¬ 
loupe seed. 
Even at the very best, the rain and storm and sun make enough of a gamble of 
farming. Naturally when his living is at stake the farmer is anxious to take no more of 
a gamble than is forced upon him by nature. If he feels that he can depend upon the seed 
he plants to give him the kind of a crop that he expects, then part of the gamble is 
removed. 
We have taken it upon ourselves to remove part of the worry and loss of time of 
our customers. We believe this to be one of the functions of any seed house. By the 
extreme care we exercise in the growing and harvesting of our seed, we expect to sell the 
customers pure seed of high quality, removing the gamble from this phase of the crop. 
The customer who plants our seed need never worry about whether that seed will produce 
as we have described it. 
At the same time we are protecting the grower against loss of this time and his 
money by crop failure due to poor seed. If benevolent nature permits his crop to grow 
and mature in the normal manner, the grower will find no disappointment in his harvest. 
You will save yourself time and trouble, if you are sure, in the spring, that the seed 
you plant is pure and of high quality. 
