TO OUR CUSTOMERS AND FRIENDS, GREETINGS: 
Here is your copy of our 1937 Plant Catalogue. For more 
than 30 years we have been supplying dependable plants to 
gardeners throughout the country. Our business has been 
built up on First Quality Plants, Good Service, Square Dealing 
and Low Prices. 
We grow plants exclusively, planting several hundred 
acres in seed beds each year. The best seed and cultural 
methods are used, and all PIEDMONT PLANTS are carefully 
selected and packed. We do not believe you can buy better 
plants anywhere, or plants of equal quality at lower prices. 
Your attention is directed to the many advantages of 
PIEDMONT PLANTS over homegrown or greenhouse plants. 
They will save you money and trouble, and enable you to 
realize larger profits by earlier maturity. 
To our old customers we wish to express our sincere ap¬ 
preciation for the fine business they have given us in the past, 
and especially to those who have been kind enough to recom¬ 
mend our plants to their friends. Good will is the foundation 
of a successful business, and has been defined as the inclina¬ 
tion of a customer to return to the place where he has been 
well served. It is our desire to continue to merit your kind 
consideration. 
We solicit your patronage on the basis of our GUARAN¬ 
TEE on inside cover of this catalogue. 
Cordially yours, 
(8) 
PIEDMONT PLANT CO. 
