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824 
FOREST AND STREAM 
IMPORTANT A 
A Monthly 
B EGINNING January first “Forest and Stream” will be published monthly at one dollar a year. The issue will 
contain sixty-four pages and colored cover. Publication date will be the first of each month. Everything 
that has made “Forest and Stream” the sportsman’s authority for forty years will be retained and improved. 
The Field correspondence, Trap Department, Game Bag and Gun, Sea and River Fishing will be enlarged. 
A live Kennel Department will be added and in the spring the once famous “Forest and Stream” Yachting 
Department will be re-established. The Canoeist, for whom “Forest and Stream” is the official organ, will get such 
material as to gladden his heart. We feel no doubt of being able to give you the best outdoor magazine extant, and 
one that hums with action and draws irresistibly on the man with red corpuscles. During the past few years such a 
tremendous amount of reading matter has been published that the average man is surfeited. His interests do not per¬ 
mit him to give as much time as necessary to the weekly outdoor paper, nor to the big fat, half slush, monthly. 
Twice a month has proved itself out of the question; the medium seems to be a much larger «ized weekly, issued 
monthly. No fat—just meat from and about the wide outdoors. You, Mr. Reader, may be interested in an experi¬ 
ment we tried before this change of issue was made (there will be no change of policy). 
Two years ago we laid out a subscription campaign. Selecting carefully prepared lists of sportsmen, we opened 
fire on two lists, each containing the same number of names, and in relative geographical locations. To one list we 
offered a monthly number of “Forest and Stream”—that is, the first number in the month, taken from the regular 
weekly issue, for one dollar a year. 
To the other list we offered the weekly issue at three dollars a year. We used the same effort, and the same 
amount of money on one campaign as upon the other. The result was that in two years the dollar plan brought eight 
thousand subscriptions, as against eleven hundred at three dollars. From this we are convinced that what the aver¬ 
age sportsman wants, in the magazine line, must sell at ONE DOLLAR and must be a MONTHLY. 
“Forest and Stream” is the official organ for seventeen sportsmen’s associations, and we expect, within another 
year, to be the representative organ for the big majority—in other words, to bring associations and their members 
into closer communion by having one mouth piece for all. We are not after the rocking-chair fleet—we must have 
the active, on-the-jump, do-something sportsman, in order that conservation in woods, stream and field may mean, in 
ten years, that there is more for the sportsman than is found at the present time. The real gunner and fisherman is 
the best game warden. He takes his share, leaves the rest, and sees to it that game hog and market hunter are kept 
within the legal limit. It is the active sportsman that we have added to our list in the past two years, and when we 
get his brother, as we soon will, we will be the biggest sportsman’s organization in the country—and the chief item 
in game conservation and protection. Now is the time to “kick in.” 
Forest & Stream Publishing ( 
