FOREST AND STREAM 
825 
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HNOUNCEMENT 
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Why? 
W E have reduced the price of “Forest and Stream” to one dollar a year because we want as regular readers 
a larger percentage of the four and one-half million shooters who took out licenses this year; because 
we want to get in closer contact with the even larger number of people who are interested in outdoor 
matters—who seek the woods, fields and streams for recreation, and on whom depend the continuance 
of outdoor life in America. 
We are after this unreached percentage, and we are going to get it. One of the most gratifying evidences of 
the success of this campaign is the support already pledged by thousands of people who, after paying for their cart¬ 
ridges and ammunition, their fishing tackle and camping appliances, have heretofore regarded “Forest and Stream” 
at three dollars a year as a luxury desired, but denied. 
These people are all true sportsmen, true sportswomen, just as ardent as anyone of us, just as fair in their taking 
of game and fish, and just as much entitled to belong to our family as the older members. In union there is strength. 
We are incorporating the big percentage of these men and women into an organization. We feel that we have solved 
the problem, and we fully expect to carry out the new policy. It will work for the good of all—everyone of us. 
“Forest and Stream” for more than forty-one years has fought the battles of the sportsmen. It has done their 
bidding, and has shown them how to get a communion of interests of the greatest good for the greatest number. By 
curbing the game hog and throttling the market hunter, it has made possible at least a fair day’s sport for the hunter 
and fisherman. It has worked hard and at great expense for better legislation, and we reiterate, it has been in the 
larger percentage of cases successful. 
With the many thousands of new subscribers being added to our list, we can accomplish reforms, and we can pro¬ 
tect and conserve YOUR interests much better than before. 
Every evil head that conies above the trench, between the sportsman and his rights, will be popped at, regardless 
of upon whose shoulders it rests. We are for you every minute. If we can make your shooting less expensive, we 
will do it. If any agency is destroying your game, or through any manner of means or appliances, taking too much 
of it, let us know it; that is all you will have to do, except to vote or talk to your legislative representative. 
To those subscribers who are on our subscription list for the weekly, we want to say that your subscription will 
be extended pro rata; in other words, if you have an unexpired term of one year your subscription will go forward 
three years. Notice of time to which your subscription has been extended will be sent you by our subscription depart¬ 
ment in a few days. It will take a little time to check up the list, but do not worry; in the meantime you will receive 
your paper, and it will be a much finer paper—much finer. 
It will still be the “Forest and Stream” of old in style, and in the high quality of its literary contents, but a big¬ 
ger “Forest and Stream,” a liver one, and—it will cost you less. 
If you have any problems that may be helped by our editorial department, send them along. We will do our 
best to help you out. We wish every reader of “Forest and Stream”—and every other sportsman—a Happy New Year. 
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x>., 22 Thames St., New York 
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