Qialmers -1915' Li ght Six’ 
Quality First 
Chalmers “Light Six” 6-passenger Touring Car, $1900 
Fully Equipped f. o.b. Detroit 
The Real Quality of a Car 
Shows in Its Good Looks 
Stand on the main thoroughfare of any city. Watch the many 
makes of cars as they flash by. Most of them pass without 
notice from the people in the street. 
Then comes some thoroughbred of motordom. People turn 
to look. You hear them say, “What car is that?” or “Isn’t that 
car .a, beauty?” 
You probably have paid that tribute to the motor car thor¬ 
oughbreds yourself. 
And if you happen to be the owner of such a car, you have 
felt a glow of pride-the just pride every one feels in possess¬ 
ing a superior and distinctive thing. 
A motor car advertises your judgment. If people don’t ad¬ 
mire it, you soon tire of even the highest priced car. But if 
people in the street stop to praise its grace and beauty; if your 
friends tell stories of its fine performances; if your wife’s 
friends laud its comfort, then you are glad to say, "That is 
my car." 
And such a car is the 1915 Chalmers "Light Six.” 
Here is a car that has striking smartness and beauty. Own¬ 
ers of other cars praise the sweep of its molded oval fenders. 
Passersby stop to enjoy the grace of its perfectly blended lines. 
Experts delight in its silent, vibrationless power-its rare 
"lightness of foot." 
And now we offer you the 1915 “Light Six” with a new and 
distinctive body—the 6-passenger touring car. 
The distinctive Chalmers-design body-amply roomy for six 
people-is fitted with unusually wide doors. The tonneau is 
equipped with Pullman disappearing seats. The upholstery 
is deep and luxurious. 
Mechanically, the larger “Light Six” Touring Car is the 
same as the 5-passenger model of which over 4,000 have been 
delivered to owners since May. 
The "Light Six” has been proved in more than 3,000,000 
miles of service. It is the one 1915 car with an aggregate 
mileage great enough to prove beyond doubt that it has 
strength for every emergency, power to spare, and the easy 
riding qualities of cars costing much more. 
We offer the 6-passenger Touring Car—as we do all Chal¬ 
mers cars—as a real quality car, comparable with cars of much 
greater cost. This new “Light Six” is not sold on price alone; 
but on quality—unusual value at an extremely low price. 
You can buy a car of this passenger-capacity for less money. 
But the difference you pay to get a Chalmers will be returned 
to you in the added pleasure and satisfaction of owning a car 
of whose looks and performance you can always be proud. 
If you pay less than Chalmers prices, you must be satisfied 
with less than Chalmers quality. 
You will better appreciate that fact after you have seen and 
ridden in the 1915 Chalmers cars. Your local Chalmers 
Dealer will give you the Chalmers Test Ride at your own con¬ 
venience. He is now showing the 1915 "Light Six” and 1915 
"Master Six" in several styles. Don’t fail to see the new 
Chalmers models. 
1915 “Light Six”--5-passenger Touring Car, $1850 ; 1915 “Light Six”--6-passenger Touring Car, $1900 ; 1915 “Light Six”--2-passenger Coupelet, $2100 ; 1915 “Light Six”--5-passenger Sedan, $2850 ; 
1915 “Light Six”--7-passenger Limousine, $3300 ; 1915 “Master Six”--5-passenger Torpedo, $2400 ; 1915 “Master Six”--7-passenger Touring Car, $2400. Fully equipped f.o.b. Detroit. 
Chalmers Motor Company, Detroit 
