Sales Records for Seven Years 
Fall Before This Car 
Each year Chalmers sales have 
mounted higher—more Chalmeis 
cars have gone into service — as 
more people came to know what 
“Quality First” meant. 
In this our 7th year the Chalmers “Light 
Six” has surpassed all preceding records. 
It is our fastest selling car. 
The Big Reason For This 7th 
and Greatest Success 
Chalmers cars have always given big value 
for the money. But the Chalmers “Light 
Six” at $1650 is a greater automobile value 
than we have ever before offered. 
It is, we believe a greater value than any 
maker has ever offered at anywhere near 
the price. 
The Demand Compelled Us To 
Build More of These Cars 
The public was quick to recognize in this 
car the “overvalue” that we who built it 
knew was there. And the demand created 
by the road performances of the Chalmers 
Light Six” compelled us to start a second 
factory order a full two months earlier than 
we had anticipated. 
4,000 owners are now enjoying 
the uncommon service this car gives. 
Over 3,000,000 miles of roads they 
have found it supremely easy-riding 
and easy-driving. 
They have found it a car they are proud 
to tell their friends of. It is a car whose 
very appearance excites interest. 
Chalmers cars have always been good 
looking cars. They have been cars of 
striking style and smartness. But this “Light 
Six” with its different kind of beauty is a 
better looking car than any we had yet 
produced. 
See For Yourself The 
“Overvalue” In This Car 
Go to the nearest dealer and inspect this 
great car at close range. Then you won’t be 
one of those who are today saying, I wish 
I had seen this car before I purchased.” 
Ask the dealer for a list of Chalmers owners. 
Get their unprejudiced story of what they 
think about the Chalmers “Light Six.” 
The new issue of Chalmers “Doings” with a 
beautiful color cover and photograph and full in¬ 
formation about the complete Chalmers line will 
be gladly mailed at your request. Write today. 
Chalmers Motor Company, Detroit 
Quality First 
We have thousands of letters from Chalmers 
Owners. Almost without exception they praise 
Chalmers Cars. If you could read them all, we 
know you would buy a Chalmers car. But we 
can’t reproduce them all, for lack of space. Here 
is one which is so typical of the endorsements 
of Chalmers “Quality First’ principles, as ex¬ 
pressed in nearly all the letters we have received 
from owners, that it is worth your careful read¬ 
ing. This letter was written by a representative 
business man of Forth Worth, Texas. Read it. 
“Fort Worth, Texas, August 17, 1914- 
“What’s all this talk a man hears about over¬ 
hauling an automobile every-so-many thousand 
miles? 
“Three years ago we purchased a Chalmers 
car. We bought that car because we had con¬ 
fidence in its builders. 
“With the exception of the three weeks in a 
paint shop, our Chalmers has been in daily ser¬ 
vice, rain or shine, 363 days in the year, and our 
speedometer to-day reads a fraction less than 
30,000 miles. 
“Our engine has never been taken down; our 
transmission, clutch, and differential housings 
have never been opened; the engine has never 
stopped except when we stopped it; it has never 
failed to start when we wanted to start it; in 
all our distance of travel we have yet the first 
time to be obliged to raise the hood on the road; 
our car has never been pushed nor pulled an inch; 
we have never had it in a shop for repairs. 
“The car to-day runs with the same eagerness, 
■the same silence, develops the same power as it 
did the day we drove it off your salesroom floor. 
“Our experience with this car demonstrates that 
what a user gets out of an automobile depends 
upon what the manufacturer puts into it. The 
acid tests of time and mileage have demon¬ 
strated to us that Chalmers cars are quality cars, 
builded of quality material, by quality workmen 
in quality shops. 
“The success you have made is success that you 
have earned.” 
By (Writer’s Name on Request). 
