DAHLIA INTRODUCTIONS 
THREE CHAMPIONS 
Top — Anna Benedict 
Middle — Cavalcade 
Bottom — Frank Serpa 
Instructions 
FOR RAISING THE FINEST DAHLIAS—Complete year 
around directions for care of dahlias given in “THE NEWSOM 
DAHLIA MANUAL.” Sixty-three pages of practical instruc¬ 
tions and illustrations on preparing, planting, fertilizing, and 
storing of dahlias. Postpaid for 50c each. 
Only One, But That the Very Best 
“Best of any 1937 introduction we have seen”, was 
our verdict after comparing Miss Alice Meussdorffer’s 
great new dahlia, Sierra Sunrise, with the other new 
dahlias of Central California. Very definitely a clean 
“break”, being a new and most desired color, it is, in 
our opinion, the most outstanding of Miss Meusdorffer’s 
creations—destined, we believe, to an even more out¬ 
standing future than the giant Kaweah. 
Happily, we were able to secure a limited supply of 
Sierra Sunrise from its creator, so that we are able to 
be co-introducers of this most outstanding of new var¬ 
ieties. It is well named, for with its new color, deep 
rich bronzy orange, this remarkable dahlia can give 
you the same needle-point thrill as a brilliant sunrise 
in California’s Sierra mountains. 
We have no large dahlia of our own to introduce 
this year, but we have a truly outstanding orange cac¬ 
tus seedling, as yet un-named, which we plan to in¬ 
troduce next year. It is definitely most outstanding— 
an all-around variety that will be worth waiting for. 
NEW DAHLIAS 
Proven Champions Only 
We say, “If we list it, it’s good”. And when we say “good”, 
we mean “good”, in its best form—something really outstand¬ 
ing, the best there is, or a variety that cannot be duplicated. 
To you who are interested in new dahlias, our policy of trying 
all the highly touted new things, then listing only the most 
outstanding of these is worth real money to you. 
This past season, for instance, we spent many hundreds of 
dollars buying the most highly recommended new dahlias. 
Some we are holding for observation, some, undoubtedly over¬ 
rated, and others of sectional value but poor doers here — we 
discarded. A few proved most outstanding, living fully up to 
their advance notices. These are the truly worth while new 
varieties, the “buys” of the dahlia world — available to you 
for only a few dollars, sifted out a group that cost hundreds. 
In other words, we act as a testing laboratory because we sift 
out the questionable varieties, then list the best or “biggest 
value” varieties. 
Each new dahlia that we list, then, is one of the very best. 
A few, however, stand out even in the company of. the other 
champions we list. These include: MISS GLORY, a 1936 
semi-cactus yellow which “has everything”; CALIFORNIA 
IDOL and AMERICA’S SWEETHEART, two more top-notch 
yellows; ANGELO ROSSI, orange yellow shading to grena¬ 
dine; GOLDEN STANDARD and GOLDEN AGE, two near¬ 
yellow semi-cactus; BETTY COLTER and NOCTURNO, both 
unadvertised, but real champions; CAVALCADE, a prolific 
blooming old rose; FRANK SERPA, an outstanding orchid 
pink which we introduced; LAVENDER LASS (formerly Lav¬ 
ender Lady), our own introduction which brought the follow¬ 
ing report: “Lavender Lady (Lass) stood the hot weather 
best of any variety, despite its delicate appearance”; ALEX 
CRAIG, a splendid cactus; and FOREST FIRE, a striking 
scarlet and yellow bicolor. In addition, DIRECTEUR PLUM- 
ENCOCQ undoubtedly merits a position among the “very, 
very best”, although we have yet to see a growing plant. 
Other new dahlias of first rank, and exceptional in every 
way are the following: Bobbe Dean, California’s Peach, Dr. 
Aurelia Reinhardt, Grace Houston, Jerome Kern, Kathleen 
Osborne, Kaweah, Lord of Autumn, Milton J. Cross, Mrs. 
Geo. Le Boutillier, Murphy’s Masterpiece, Queen City, San- 
hican’s Cameo, Satan, Snow Queen, The Fireman, Thomas Edi¬ 
son, and Tower’s Empire. Practically every variety on this 
list is an Honor Roll Dahlia, and many are Achievement Medal 
winners — but the fact that we include them in our list is 
still greater proof, of their worth, for we list none but those 
that have proven themselves to be real champions. 
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