June 8, 1912 
FOREST AND STREAM 
715 
Getting a Rise 
Fly-fishing, bread making-, ballooning and 
advertising depend very much on one 
thing— 
Getting a Rise 
An advertiser often overlooks the fact 
that much depends on his copy, as applied 
to a certain class of readers. He must put 
the ‘‘I know your wants and means" idea 
into his copy in order to 
Get a Rise 
from the reader. Last winter the writers 
of the following letters told Forest xVND 
Stream readers what kind of shooting was 
to be found at the places advertised, that 
the rate for board, while not cheap, was 
worth the money asked. They told the 
truth in their copy, and if you will take 
time to read their letters, printed below, 
you will see that it paid to 
Get a Rise 
from the readers of Forest and Stream, 
Hunters’ Lodge, Robeson County, N. C. 
GENERAL FR.'\NK A. BOND, PROP. 
Buies P. O., N. C., March 23, 1912. 
Forest and Stream, New York: 
Gentlemen You sent me scores of applicants, and mv 
house was filled to overflowing, and I really think I 
turned away quite half as many as I could accommo¬ 
date. I feel myself deeply indebted to you for the 
valuable recommendations vou gave me. 
Yours truly, Frank A. Bond. 
Pine Top Lodge. 
c. AND L. P. BLOW. 
Crowell, Halifax Co., N. C., March 23, 1912. 
Forest and Stream, New York: 
_ (lentlemen—At the close of a most successful season, 
in closing up my books, etc., I want to thank you for 
the very substantial contribution your magazine has 
made to the success and pleasure of our winter’s work 
at Pine Top Hodge. I think the men you sent us 
wmuld heartily endorse this, for they were not a few, and 
they were “the right sort,” and I am sure they got what 
they came for, a pleasant outing, and everything that 
goes to make it so. 
Yours was the pleasant task of bringing the sportsman 
what he was seeking—good sport; ours, the no less 
pleasant one of seeing that he got it and all the other 
essentials, such as good dogs, plenty of game and a well 
apnointed Lodge. 
For years we have been constant subscribers to 
barest and Stream, and through its agency have made the 
acquaintance of many of the leading sportsmen of the 
North. Yours, trulv, C. & L. P. Blow. 
Magnolia Inn, Aiken, S. C. 
HENRY BUSCH, PROP. 
Aiken, S. C., March 29, 1912. 
b'orest and Stream, New York: 
Dear Sirs—’We take this opportunity to acknowledge 
our_ appreciation of Forest and Stream advertising. The 
business received through our ad. has been entirely sat¬ 
isfactory. 
Yours truly, ^Magnolia Inn, Henry Busch, Prop. 
Cocoa House. 
E. E. GRIMES, PROP. 
Cocoa, Florida, March 24, 1912. 
barest and Stream, New York: 
Dear Sirs—I was very much pleased with my ad. in 
y°“'- PH’e'- tli's season. It brought several people, and 
1 will be glad to recommend your paper. 
Yours very truly, E. E. Grimes. 
Lake View Hotel. 
PRIVATE OFFICE E. C. WORRELL, OWNER AND PROP. 
Leesburg, Fla., March 22, 1912. 
barest and Stream, New York: 
Gentlemen After one of the most successful winter 
seasons we have ever had, I feel that I should W'rite you 
in acknowled^gment of the efficient service rendered by 
the Information Departinent of Forest and Stream. 
It pays to advertise in certain mediums for certain 
purposes, and having such excellent possibilities here for 
the sportsman and fi.sherman, our ad. in Forest and Stream 
has more than paid. 
Thanking you for your kind recommendation to those 
coming South, I am, respectfully, 
* C. E. Worrell. 
HOW A LIOX PREPARES PIIS MEAL. 
In an article on lions in- the June American 
Magazine, Stewart Edward White describes 
the manner in which a lion kills his prey. Mr. 
White has just returned from a year’s hunt in 
Africa, during which he saw 71 lions and killed 
several. Following is an extract: 
“The lion generally springs on his prey from 
behind or a little off the quarter. By the im¬ 
petus of his own weight he hurls his victim for¬ 
ward, doubling its head under, and very neatly 
breaking its neck. I have never seen this done, 
but the process has been well observed and at¬ 
tested; and certainly, of the many hundreds of 
lion kills I have taken the pains to inspect, the 
inajority had had their necks broken. Some¬ 
times, but apparently more rarely, the lion kills 
its prey by a bite in the back of the neck. I 
have seen zebra killed in this fashion, but never 
any of_ the buck. It may be possible that the 
lack of horns makes it more difficult to break 
a zebra’s neck because of the corresponding 
lack of leverage when its head hits the ground 
sidewise. 
“Once the kill is made, the lion disembowels 
the beast very neatly indeed, and drags the en¬ 
trails a few feet out of the way. He then eats 
what he wants; and, curiously enough, seems 
often to be very fond of the skin. In fact, lack¬ 
ing other evidence, it is occasionallji- possible to 
identify a kill as being that of a lion by notic¬ 
ing whether any considerable portion of the 
hide has been devoured. After eating he drinks. 
1 hen he is likely to do one of two things; either 
he returns to cover near the carcass and lies 
down; or he wanders slowly and with satisfac¬ 
tion toward his happy home. In the latter case 
the hyenas, jackals and carrion birds seize their 
chance. The astute hunter can often diagnose 
the case by the general actions and demeanor of 
these camp followers. A half dozen sour and 
disgusted looking hyenas seated on their 
haunches at scattered intervals, and treefuls of 
mournfully hump-backed vultures sunk in sad¬ 
ness, indicate that the lion has decided to save 
the rest of his zebra until to-morrow; and is 
not far away. On the other hand, a flapping, 
snarling Kilkenny-fair of an aggregation swirl¬ 
ing about one spot in the grass means that the 
principal actor has gone home. It is ordinarily 
useless to expect to see the lion actually on his 
prey. The_ feeding is done before dawn, after 
which the lion enjoys stretching out in the open 
until the sun is well up, and then retiring to the 
nearest available cover. In an undisturbed 
country, or one not much hunted, the early 
morning hours, up to say nine o’clock, are 
quite likely to show you lions sauntering 
leisurely across the open plains toward their 
lairs. They go a little, stop a little, yawn, sit 
down a while, gradually work their way home. 
At those times you come upon them unex¬ 
pectedly face to face; or, seeing them from afar, 
ride them down in a glorious gallop.” 
THEN-AND NOW. 
When the dewdrops bright in the dawning gleam. 
And the dimpling waters in beauty shine. 
As the breathing of morn with odors teem. 
With my rod and reel and its silken line. 
And a feathered hook of a quaint design. 
Tiptoe on the bank, in the dewy grass,’ 
At the foot of a giant Norway pine, 
I cast the fly for gamy bass. 
When smooth as a mirror are lake and stream. 
And the shady pools hold the quiet kine. 
And pond lilies float in a noontide dream. 
With my rod and reel and its silken line 
I hie to the sylvan shades, and dine 
Beneath_ the groined arches that far surpass 
The Gothic of man; then in dreams divine 
I cast the fly for gamy bass. 
When the setting sun, with its crimson beam. 
Transmutes the waters to ruby wine, 
I return again, in delight supreme. 
With my rod and reel and its silken line; 
And there, in the hour of day’s decline. 
As the exquisite moments swiftly pass. 
With a joy that language cannot define, 
I cast the fly for gamy bass. 
Dear fellow: ensconced in this den of mine. 
With my rod and reel and its silken line. 
In your “Pipe Smoke Carries” alone, alas! 
I cast the fly for the gamy bass. 
—J. S. Z., in the Chicago Tribune. 
Chas. D. Barney Co. 
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FOREST AND STREAM PUBLISHING CO. 
HITTING vs. MISSING 
By S. T. Hammond (“Shadow”). 
Cloth. Price, $1.00. 
Mr. Hammond enjoys among his field companions the 
repute of being an unusually good shot, and one who is 
particularly successful in that most difficult branch of 
upland shooting, the pursuit of the ruffed grouse, or 
paUridge. This prompted the suggestion that he should 
write down for others an exposition of the methods by 
which his skill was acquired. The result is- this orig¬ 
inal manual of “Hitting vs. Missing.” We term it 
original, because, as the chapters will show, the author 
was self-taught; the expedients and devices adopted and 
the forms of practice followed wers his own. This then 
may be termed the Hammond system of shooting; and 
as it was successful in his own experience, being here 
set forth simply and intelligently, it will prove not less 
effective with others. 
FOREST AND STREAM PUBLISHING COMPANY 
