A Unique System for Retail Merchandising of Garden Plants 
Backed by the World-Famous 
SCIENTIFIC ACHIEVEMENTS IN HOLLAND FLOREX PRODUCTS 
In the scientific development of Holland Florex Products, two important factors 
have been studied, namely: Efficient Merchandising and the Preservation of Plant Life 
during Merchandising Process. 
The Merchandising Process has been well taken care of as Exhibit A and B 
will show. It is most attractive, economical and efficient, and without a doubt the most 
Wonderful Display for Plants ever shown anywhere. While it has been difficult to 
achieve this, it is now a proven success. 
The Preservation of Plant Life in transit has required years of experience and 
a good deal of money for experiments. However, we have been very fortunate in 
our results. Our Perennial Plants and Rock Plants have stood the highest tests. They 
have lived, grown and sometimes even have flowered in their original wraps, for over 
100 days, without a drop of water, and they were still in good condition to transplant. 
By chemical applications, all chances for diseases, rot or mould have been eliminated. 
The Plants grow while in the Store and improve in bright and healthy appearance 
from day to day. All other Holland Florex Products are put up similarly, to preserve 
Plant Life and protect the Plants or Roots from drying out. 
SATISFACTION OUR GREATEST REWARD 
During the last season we have served about 300 stores, many of which wrote us 
a personal letter at the end of the season expressing their satisfaction with our serv¬ 
ice. We shall be glad to refer you to any of these for information if you ask for it. 
One writes: “If all our customers’ plants do as nicely as mine (some are blooming 
now), I believe the repeat business next spring will double and triple this, our first 
year’s sales ...” And we have many similar and perhaps stronger expressions, which 
have given us much encouragement and satisfaction. 
We will endeavor to serve you with the same efficiency and for your profit. 
Cordially yours, 
WELLER NURSERIES CO., INC. 
HOLLAND, MICHIGAN. 
