THEN — 
Sleek lines. Large trunk. Very roomy. Smart interior finish. 
AND— 153 OTHER PRIZES OF 
CASH AND ^MERCHANDISE 
» 
Page 13 
CONTEST RULES 
1 _Wrife a letter of NOT MORE THAN 200 WORDS, telling how in your 
opinion, the store from which you received the Henry Book, can be of greater 
service to its customers. Be sure tojjead Henry's message on Page 11. 
2— Take this letter to the store whose home appears on cover of this book. 
3— Entries will be judged for best suggestions on how this store can better 
serve you. The Local Prize will be awarded by store whose name appears on cover 
of this book ond that decision will be final. Duplicate prizes will be awarded 
in case of ties. All entries and contents thereof become the property of Henry 
Headquarters. No entries will be returned. 
4— The letter for which this store awards the Local Prize will be automatically 
entered in the Henry Notional Contest, the winners of which will be judged by 
competent judges and their decision will be final. Duplicate prizes will be 
awarded in case of ties. 
5— Any one may compete except employees of this store or their families. Con¬ 
test limited to United States only and subject to all Federal, State and Local 
Regulations. 
Contest Closes July 31, 1937 
IN 
NATIONAL 
PRIZE CONTEST 
Come on folks, it’s easy to win. 
The nice thing about this Big Prize Contest is that there's 
nothing to buy—costs you nothing to enter. All you do to 
enter is write a letter. And vou may win the first prize, the big 
handsome Chrysler Royal Touring Brougham or one of'the 
many fine cash ond other prizes. 
There's a dandy Local Prize, too, that this store will award. 
Read Contest Rules carefully—then enter the contest at once. 
Here's wishing you success. 
Over 170 National Prizes 
pj rs t .1937 Chrysler Royal Touring Brougham 
Second . $250.00 Cash Fifth . $50.00 Cash 
Third . 150.00 Cash Sixth. 35.00 Cash 
Fourth . 100.00 Cash Seventh . 25.00 Cash 
and then 50 prizes $10.00 each and then another 100 prizes of merchandise as 
used by Henry running into hundreds of dollars. 
OYAL TOURING BROUGHAM 
An entirely new—entirely different—kind of cor—styled to a 
queen's taste , . . powered with an amazing new 93 horsepower. 
Gold Seal, high-compression engine that gives results engineers 
have dreamed about for years ... a totally new combination of 
flashing performance and outstanding economy—not a single 
top-ranking Chrysler engineering feature has been left out — 
it fine pvervthinn Chrvsler is famous for. PLUS. 
MY BIG 
r 
