CATALOG No. 32 
JANUARY-JULY 1938 
* 7 # 6wi fy>ue*uil — 
To meet the arbitrary dictates of government and labor as they face 
us today, it is, indeed, very necessary to carry on our business most effec¬ 
tively. Also, and of equal importance to all business is co-operation or 
organization—working together. The florists’ business is better organized 
than supported. \\ hat an organization accomplishes depends upon sup¬ 
port. If your men can put $3.00 a month, or more, into an organization 
that will arbitrarily cripple your business, you can surely match that 
amount yearly in defense. It is much better to hang together than 
separately. So join your local, state, and national organization! And,—- 
support with all your ability every sound effort made to preserve our 
Free American Institutions. 
Business Terms 
President 
We Pay Parcel Post Charges and Insurance to any post office 
in the United States or Canada on all orders at prices quoted in this 
catalog. This simplifies figuring the cost of your order. 
Cash Discount. When remittance is enclosed with order, we 
allow a cash discount of 5% on all orders from |1.00 to $25.00. 
On this amount or over, 8% cash discount is allowed. These dis¬ 
counts cannot be allowed on Cyclamen or Asparagus seed, prices 
on which are net. 
If Unknown to Us, or if overdue accounts are standing (60 
days), cash must be enclosed with order unless other arrangements 
are agreed to in advance. 
Small Orders are Welcomed gladly and receive our well known 
service. In return we suggest cash be enclosed with such orders. 
Air Mail Delivery. Allow 8c per ounce for seeds ordered, which 
will allow for wrapping material. 
Prices in this catalog and in all our offerings are subject to 
change without notice. 
No Vi Tr. Pkts. supplied except where noted. 
Crop Failures. All items in this catalog are offered subject to 
crop shortages or failures. 
Important. Make all checks or money orders payable to Geo. 
J. Ball, Inc., West Chicago, Illinois. 
Our Business and prices are exclusively for florists. We issue 
no retail catalog. Please do not give this catalog to amateur 
planters. 
No Commission Boxes. Our seed is not put in packets suitable 
for resale to home gardeners. 
No Crop Guarantee. For reasons that should be clear to any 
experienced planter, seed crops cannot be guaranteed. We use 
every precaution to supply only seeds of the highest quality in 
every respect- and we will promptly refund the price paid for 
same should they prove unsatisfactory under reasonable care. All 
seed is sold under the necessary seedsmen’s disclaimer as follows: 
Disclaimer. We, Geo. J. Ball, Inc., give no warranty, express 
or implied, as to description, quality, productiveness or any other 
matter of any seeds we sell, and we will not be in any way re¬ 
sponsible for the crop. If the purchaser does not accept the seeds 
on these terms they are at once to be returned, and the money 
paid for same will be refunded promptly. 
N /“\ T C Our seed cannot be bought from dealers or 
^ 1 c : agents, EXCEPT IN OUR PRINTED PACK¬ 
ETS OR CONTAINERS. Avoid uncertainty and possible 
loss by ordering direct from us, or through our regular 
representatives who sell in our containers only. 
Our Address is WEST CHICAGO, ILLINOIS, located 35 miles 
west of the Loop—on Highways U.S. 330 or Illinois 64—and 
on Chicago and Northwestern Ry. 
INDEX 
Page 
Abutilon.24 
Achillea.2, 35 
Achimenes.24 
Aconitum.35 
Acroclinium . 24 
Aethionema. 35 
Agathaea . 35 
Ageratum.24 
Aloe . 24 
Alyssum, Annual.24 
Perennial .35 
Amaranthus . 24 
Anchusa, Annual. 24 
Perennial.35 
Arctotis . 24 
Aquilegia. 35 
Arabis.35 
Asclepias . 35 
Asparagus, Annual .... 24 
Perennial.35 
Aster, Perennial.35 
Regular .2, 7 
Resistant . 4-7 
Balsam .24 
Beet . 39 
Begonia.24, 25 
Beilis . 35 
Boltonia. 35 
Brachycome.25 
Browallia.25 
Cabbage. 39 
Cacalia .25 
Calceolaria . 25. 26 
Calendula . 15 
Calla Lily . 35 
Calliopsis .26 
Campanula, Annual .... 26 
Perennial .35 
Candytuft, Annual .. 2, 26 
Perennial.37 
Carnation .26, 35 
Page 
Carrot.39 
Catananche . 35 
Cauliflower . 39 
Celeriac . 39 
Celery.39 
Celosia.2, 26 
Centaurea . 26, 27, 35 
Cerastuim .35, 36 
Cheiranthus.36 
Chrysanthemum, 
Annual.26 
Perennial.36 
Cineraria . 23 
Clarkia. 27 
Cobaea .27 
Coleus.27 
Convolvulus.27 
Coreopsis . 2, 36 
Cosmos . 2, 27 
Cucumber . 39 
Cuphea.27 
Cyclamen . ..27 
Cynoglossum . 28 
Cyperus . 28 
Dahlia . 28 
Daisy . 36 
Delphinium, Annual ... 28 
Perennial . 2, 36 
Dianthus, Annual .28 
Perennial.36 
Didiscus. 28 
Dictamnus. 36 
Dielytra . 36 
Digitalis.36 
Dimorphotheca . 28 
Doronicum . 36 
Dracaena . 28 
Dusty Miller . 28 
Eggplant . 39 
Eryngium . 36 
Euphorbia.28, 36 
Exacum . 28 
Page 
Gaillardia, Annual.28 
Perennial.37 
Gerbera . 28 
Geum . 37 
Gilia . 28 
Gloxinia.28 
Godetia. 28, 29 
Gomphrena . 29 
Gourds. 29 
Grevillea . 29 
Gypsophila, Annual .... 29 
Perennial.37 
Helianthus.29 
Helianthemum . 37 
Ilelichrysum . 29 
Heliotrope . 29 
Ilesperis.37 
Heuchera . 37 
Hollyhock . 37 
Ilunnemania . 29 
Impatiens.29 
Ipomoea . 2, 29 
Isoloma . 29 
Kalanchoe . 29 
Kale . 39 
Kochia.29, 30 
Kohl-rabi . 39 
Lantana . 30 
Larkspur . 22 
Lathyrus . 37 
Lavandula . 37 
Leontopodium . 37 
Leptosyne . 30 
Lettuce.39 
Liatris . 37 
Lilium . 37 
Lily.37 
Linaria.30 
Linum . 37 
Lobelia, Annual.30 
Perennial.37 
Lunaria . 37 
Page 
Lupinus, Annual . 30 
Perennial . 2, 37 
Lychnis . 37 
Marigold . 2, 11, 12 
Marvel of Peru . 30 
Matricaria . 3, 37 
Mignonette . 30 
Mimosa . 30 
Mimulus . 30 
Myosotis.3, 30, 38 
Nasturtium . 30 
Nemesia . 30, 31 
Nepeta .. 38 
Nicotiana. 31 
Nierembergia. 3, 31 
Nigella .31 
Onion .40 
Pansy. 31 
Parsley . 40 
Pentstemon . 31 
Pepper . 40 
Petunia. 8-11 
Physalis . 38 
Physostegia . 38 
Phlox . 31, 32 
Platycodon.38 
Poppy, Annual . 32 
Perennial . 3, 38 
Portulaca.32 
Primula, Annual .... 3, 23 
Perennial.38 
Pyrethrum.38 
Radish . 40 
Rhodanthe.32 
Ricinus.32 
Rudbeckia.32, 38 
Saintpaulia . 32 
Salpiglossis . 32 
Salvia, Annual .. 3, 32, 33 
Perennial.38 
Sanvitalia . 33 
Saponaria, Annual.33 
Page 
Perennial.38 
Scabiosa, Annual ... 3, 33 
Perennial.38 
Schizanthus. 3, 33 
Sedum . 38 
Sempervivum . 38 
Shamrock.33 
Silene.33 
Smilax . 33 
Snapdragon. 3, 18, 19 
Solanum.33 
Spergula . 38 
Spinach . 10 
Statice, Annual . 33 
Perennial.38 
Stokesia . 38 
Stock, Branching ... 3, 17 
Non-branching. . 3, 16, 17 
Virginia. 34 
Strawberry . 39 
Sweet Pea, Early . 14 
Late . 13 
Swiss Chard.40 
Thalictrum . 38 
Thunbergia . 33 
Tithonia . 34 
Tomato.40 
Torenia . 34 
Trachelium . 34 
Tritoma . 38 
Trollius . 38 
Tunica . 38 
Turnip . 40 
Ursinia . 34 
Valeriana.38 
Venidium.34 
Verbena.34 
Veronica .38 
Vinca . 34 
Viola . 34 
Wallflower . 34 
Zinnia . 20, 21 
