“Pecans Saved Us!” 
A Personal Message from 
Our President 
W ERE it not for pecans, I don’t know what would 
have happened to our firm and family during the 
depression. They proved to be our lifesaver! 
Many people did not buy pecan trees as they wished, for 
they just did not have the money. Consequently our 
business, like everyone else’s, dropped considerably. And 
rather than let our trees and grounds go down, as did 
many other nurserymen, we took the same fine care of 
our property and growing trees as ever before. This cost 
us plenty of money. 
Also, in spite of the fact that pecans have been cheap in price, and even though 
we have had droughts and other calamities during the years of the depression, we got 
lots of pecans and they made money for us at a time when we could not sell much of 
anything else for cash. They enabled us to provide a living, pay taxes, keep our 
business going, and educate our children (four in school—three in college). 
So with pecans, we were not only PREPARED FOR THE DEPRESSION, but we 
made more on them than we could have with anything else. 
At the same time, our orchards kept growing, adding to their own value, as well 
as to the value of our land, and in each year to come, they will yield us an even greater 
income. 
We could have stopped all efforts during the depression and simply coasted with¬ 
out further sale of trees. We could quit now and retire, but we love our work and 
have pride in the name and extent of our firm which has been carried on for twenty- 
eight years, and a third generation is now growing up to continue our life work. 
We owe everything to pecans. Give them a chance to become your friends, too. 
And since times are better — “NOW YOU CAN PLAN FOR YOUR FUTURE 
INDEPENDENCE IN A DELIGHTFUL WAY!” 
I. H. BASS 
I. H. BASS 
President, Bass Pecan Co. 
2 
Here reigns contentment—and ever growing prosperity. A good-paying pecan grove. 
