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THE GREATEST NATIONAL 
MEMORIAL 
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\^/ ITH statues four times greater than any colossi ever 
created, a wonderful memorial to the founding- an,d expan¬ 
sion of the United States is being- created from living- 
granite on Rushmore Mountain in the Black Hills of South 
Dakota. 
The actual carving began in August, 1927, and was 
dedicated with due ceremony by President Coolidge. 
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The cost will be $437,500 upon contract. ^ 
The sculpture will embrace statues of Washington, 
Lincoln, Jefferson and Roosevelt, signifying the founding, | 
preservation, expansion and unification of the United 
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This memorial conceived and modeled by Gutzon 
Borgium, master sculptor, with figures scaled to the pro¬ 
portions of men 465 feet high and with heads 60 feet from 
chin to top. 
In comparison: The Colossus of Rhodes was 96 feet high; 
the Sphinx 66 feet; the Bartholdi Statue of Liberty 111 
feet high. 
Deeply incised in a great entablature upon the side of 
the mountain, 80 by 120 feet in size, will be the story of 
America written by President Coolidge. 
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Mount Harney Range, of which Rushmore is a peak, is 
by several hundred miles the nearest great mountains to 
the Atlantic seaboard, lifting its crown to a height of 7,240 
feet. 
The memorial will inevitably be the national shrine; the 
Mecca to which all feet will turn. 
Its appeal is to patriotism, to culture, to appreciation of 
art, to the spiritual heart of America. 
It is American, national, continental in every implication. 
It has appropriated to itself the only granite having the 
quality and capacity to bear art of so tremendous propor¬ 
tions. It must therefore forever be unapproachable in mag¬ 
nitude and grandeur. 
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^ Spend Your Vacation in the Black Hills 
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