You Can Depend On 
Long-Bell lumber 
1. —From virgin forests. 
2. — Unsurpassed accuracy and thor¬ 
oughness of manufacture. 
3. —Unusual uniformity of grading. 
4. — Uniformly seasoned. 
5. —Economical, because it may be 
put into construction with the 
minimum of carpenter labor. 
6. —Gives permanence to building, 
satisfaction, investment. 
7 —Its source of manufacture is known 
by the Long-Bell trade-mark on 
every board. 
If there were no difference 
in Lumber 
JF all lumber were alike in quality, 
in manufacture, in seasoning— 
If all lumber gave like satisfaction 
to the user — 
There would be no risk in haphazard 
buying—no difference in lumber, 
whatever its source. 
There is a difference in lumber. In 
the strength, the adaptability of the 
wood—yes, but mor z—in manufacture! 
Trace your lumber to its source. 
Learn of its manufacture, its season¬ 
ing. Practically every one of many 
operations in manufacture can add 
to or detract from the serviceability 
of the lumber that later goes into 
your construction. 
Long-Bell lumber carries its own 
identity of manufacture, the Long- 
Bell trade-mark, on every board. It 
pledges serviceability. 
This is home plan No. 403 from 
the Long-Bell plan service. Ask 
your lumberman for it. If he does 
not have it, write us and we will 
see that he is supplied. 
The Long-Bell Lumber Company 
Kansas City, Mo. 
^fcracl e ^ 
QSMu arlceci 
You can know the lumber you buy. 
Ask your retail dealer for 
Long-Bell Lumber. 
LUMBER? 
