January, 1923 
31 
This Challenge to Useless Expense 
the Greatest Closed Car Issue 
You buy a motor car for reliable transportation. 
You prefer a closed car for comfort. Body acces¬ 
sories and ornaments have little to do with either. 
Why pay a huge premium for them? 
Within the limits of a moderate-priced 
closed car you can get only so much. 
Ornate body-fittings, dome lights, cigar- 
lighters, clock, vanity cases, etc., add 
nothing to car performance. They add 
much to cost. 
Essex elects to put the value elsewhere—to build a 
comfortable, durable closed car of smart appear¬ 
ance—to mount it on the superb Essex chassis, with 
what American and European experts have called 
the greatest motor of its size in the world. The 
rigid, overstrength Essex frame, the smooth posi- 
Touring - - $1045 
tive clutch, the simple controls and strong rear axle 
are some features of that chassis. 
The way it is built explains why Essex cars 
after 60,000 and 70,000 miles of service are 
still giving fine, smooth, reliable service. 
The same idea of utility built the Coach 
body. It has staunchness and character. 
It gives the utility of costliest cars. It 
stays tight and secure. 
Luggage and tools are carried in the locker at rear. 
Radiator shutters and motometer give summer 
motor efficiency in winter driving. Fine plate glass 
windows, operated by latest devices. Every essen¬ 
tial of the complete closed car. 
And isn’t its assurance of continued satisfaction and 
real automobile service more important than showy 
body extras in the car that is to serve you. 
- $1145 Coach - - $1245 
Cabriolet 
Freight and Tax Extra 
ESSEX MOTORS, DETROIT, MICHIGAN 
ESSEX Coach $ 1245-“ 
