January, 1923 
3 
ANNOUNCING 
The NEW Big-Six Coupe [5-Passenger] 
F. O. B. Detroit 
Beautiful in design, thoroughly modern, me¬ 
chanically right! This briefly describes the new 
Studebaker Big-Six Five-Passenger Coupe. 
Mounted upon a chassis which is appreciated 
everywhere for its dependability, its fine 
performance is assured. 
The body'is substantially built to give years 
of satisfactory service. It is enriched byhand- 
some upholstery of a velvety brown velour. 
Equipment is complete—there is nothing 
more to buy. 
The full-width rear seat accommodates three 
adults in fullest comfort. The auxiliary seat 
beside the driver is in reality a cushioned 
armchair and will be found restful, even in 
long distance travel. 
Included in the equipment are such features 
as: handsome, nickel-plated bumpers, front 
and rear; automatic windshield wiper; heater; 
rear-view mirror; ornamental radiator cap 
and motometer, and a commodious trunk 
mounted at the rear. The radiator shell is 
nickel-plated. 
The Big-Six Five-Passenger Coupe measures 
up to the highest standards of automobile 
manufacture, yet it sells for only $2550— 
about half, perhaps, what you would have to 
pay for a car of comparable quality. 
The price is made possible because Stude¬ 
baker manufactures and markets three 
distinct models—all sixes—withasingle over¬ 
head and because of the virtual elimination 
of middlemen’s profits. There is no reason 
to pay more. 
The name Studebaker insures lasting satis¬ 
faction! 
Bumpers, front and rear. Rear-view mirror. Motometer with ornamental radiator cap. 
Combination stop and tail light. Flower vase. Special all-wood steering wheel. New 
type spark and throttle control. Aluminum running board pads with rubber inserts. Auto¬ 
matic windshield wiper. Heater. Interior opalescent corner lights. Courtesy light on 
the driver’s side to illuminate the roadway in passing other cars at night. Glare-proof visor 
glass. Automatic window regulators. Ventilator in cowl. Thief-proof transmission lock. 
MODELS AND PRICES—/, o. b. factories 
LIGHT-SIX 
5-Pass., 112' W. B., 40 H. P. 
SPECIAL-SIX 
5-Pass., 119' W. B., 50 H. P. 
BIG-SIX 
7-Pass., 126’W. B.,60 H. P. 
Touring .. $ 975 
Roadster (3-Pass.).. 975 
Coupe-Roadster 
(2-Pass.). 1225 
Sedan. 1550 
Touring.$1275 
Roadster (2-Pass.).. 1250 
Roadster (4-Pass.),. 1275 
Coupe (4-Pass.). 1875 
Sedan. 2050 
Touring .. $1750 
Speedster (4-Pass.)„ 1835 
Coupe (4-Pass.).... 2400 
Coupe (5-Pass.). 2550 
Sedan. 2750 
Non-Skid Cord Tires, Front and Rear, Standard Equipment 
The Studebaker Corporation of America, South Bend , Indiana 
THIS IS A STUDEBAKER YEAR 
