February, 1923 
IS 
102 s - 0 St. ancf^ 
Riverside Drive 
■ ' 
: 
*c yhe House That Has Never 
Sold An Unsafe Investment, 
Endorses Genuine Wrought Iron Pipe 
F OR forty years S. W. Straus & Company, of New York, has concen¬ 
trated its efforts on bonds that are free from risk and regrets. Since 
the house was founded in 1882 , every Straus First Mortgage bond and 
coupon has been promptly paid without loss or delay. 
And for forty years the reputation of 
this nationally known organization has 
rested largely upon judgment exercised 
in the placing of building loans. Every 
feature of construction must meet exact¬ 
ing requirements—only materials that en¬ 
dure are acceptable, and the use of genu¬ 
ine wrought iron pipe is approved for 
the water lines of all plumbing systems. 
Good pipe is a vital factor in the safe¬ 
guarding of investment values. Poor 
pipe always costs far more than you pay 
for it at the time of installation. In the 
factory, inferior piping is both a menace 
to property and production. In the home 
it means the annoyance and expense of 
tearing out walls and floors—replaster¬ 
ing, repainting and redecorating. 
When you build or remodel your home, 
or the home of your business, safeguard 
your own investment as the S. W. Straus 
Company safeguards the investments of 
thousands of men and women throughout 
America. 
Insist upon the use of pipe which 
makes your plumbing or heating system 
an asset rather than a liability. 
The Ultimate Cost — an illustrated 
booklet of interest¬ 
ing facts and fig¬ 
ures explains why 
Reading Genuine 
Wrought Iron Pipe 
has a life two to 
three times that of 
steel. 
READING IRON COMPANY 
READING, PENNA. 
Boston Baltimore Chicago 
New York Pittsburgh Fort Worth 
Philadelphia Cincinnati Los Angeles 
IVorld’s Largest Producers of Genuine Wrought Iron Pipe 
READING 
A W GUARANTEED GENUINE 
Wrought iron pipe 
12 East 8612 street 
Broadway and. - * B ® 
91S Street Mjf IJl 
At the right — 
Steel Pipe 8 
years in ser¬ 
vice. 
Below—Reading 
Genuine 
Wrought Iron 
Pipe in Service 
{or 2d years. 
The buildings above 
were erected, by the 
aid o/’ Straus loans 
l 
