n 1923, I ask you to take 
louse & Garden ON FACTS 
liese columns show how the monthly magazines rank in adver¬ 
se- lineage from year to year for six years. You can trace for 
ourself House & Garden’s amazing climb upward, and draw your 
un conclusions. From 29th place to 2nd place in SIX TEARS 
, [ believe, an advertising record without parallel. 
In 1917 
.dies H. Jrnl. 
irper’s Bazar 
inity Fair 
stem 
,p. Mechanics 
iod Hskpng. 
i untry Life 
smopolitan 
om. H. Comp, 
ncrican 
|;torial Rev. 
v. of Reviews 
p. Sci. Mo. 
'orld’s Work 
:CIure’s 
signer 
irper's Mag. 
lineator 
;tropolitan 
ribner’s 
■arst’s 
:ld & Stream 
erybody’s 
lantic Mo. 
ntury 
i.eatre 
nset 
tier. Boy 
mse & Garden 
553,587 
552,295 
539,984 
500.455 
421,276 
417,180 
407.543 
332,975 
330.455 
320,173 
297,982 
293,323 
279,507 
272,477 
265.546 
255,780 
253.547 
247,762 
246,540 
204.544 
177,385 
177,312 
169,228 
167,421 
164,682 
162,416 
161,979 
155,796 
155.204 
Iii 1918 
Ladies H. Jrnl. 582,183 
System 502,092 
Harper’s Bazar 419,707 
Good Hskpng. 376,843 
Vanity Fair 363,260 
Worn. H. Comp. 332,515 
I’op. Mechanics 329,740 
American 318,034 
Pictorial Rev. 309,119 
Country Life 302,968 
Delineator 295,836 
Designer 293,028 
Cosmopolitan 250,184 
Pop. Sci. Mo. 240,321 
Rev. of Reviews 219,565 
World’s Work 215,049 
McCall’s 210,440 
Red Book 204,138 
House & Garden 199,469 
Harper’s Mag. 
Metropolitan 
Scribner’s 
Physical Cult. 
American Boy 
Atlantic Mo. 
McClure’s 
Hearst’s 
Sunset 
Field & Stream 
195,503 
195,113 
160,451 
160,333 
158,006 
150,735 
146,162 
145,929 
143744 
141,938 
Iii 1919 
Ladies H. Jrnl. 886,973 
System 664,071 
Worn. H. Comp. 539,530 
Good Hskpng. 538,346 
American 538,138 
Pictorial Rev. 515,835 
Harper’s Bazar 487,584 
Pop. Mechanics 467,777 
Vanity Fair 456,845 
Delineator 443,422 
Designer 411,136 
Country Life 400,457 
Red Book 359,048 
Cosmopolitan 355,169 
Rev. of Reviews 354,997 
World’s Work 340,863 
Harper’s Mag. 281,443 
Metropolitan 272,761 
Pliys. Culture 267,379 
McCall’s 263,944 
McClure’s 261,933 
Scribner’s 256,309 
Po. Sci. Mo. 250,585 
Atlantic Mo. 249,704 
House & Garden 249,484 
American Boy 
Sunset 
Field & Stream 
Photoplay 
234,710 
222,647 
200,085 
197,777 
29th place 
19th place 
25th place 
In 1920 
Ladies H. Jrnl. 1,152,270 
Harper’s Bazar 750,833 
American 744,054 
Pictorial Rev. 724,685 
Worn. H. Comp. 716,723 
System 677,416 
Good Hskpng. 606,704 
Vanity Fair 589,281 
Delineator 578,033 
Country Life 568,891 
Pop. Mechanics 560,176 
Designer 551,402 
Red Book 465,826 
House & Garden 435,122 
Cosmopolitan 412,484 
Rev. of Reviews 394,692 
World’s Work 385,721 
Pop. Science Mo. 350,886 
Sunset 329,303 
McCall’s 324,657 
Phys. Culture 313,405 
Harper’s Mag. 308,353 
Atlantic Mo. 307,783 
Scribner’s 304,459 
American Boy 294,817 
Metropolitan 266,784 
Photoplay 258,489 
McClure’s 255,082 
Theatre 246,409 
14th place 
In 1921 
Ladies H. Jrnl. 775,224 
Harper’s Bazar 466,643 
Gpod Hskpng. 459,566 
Pop. Mechanics 425,165 
Country Life 420,063 
Worn. H. Comp. 419,416 
System 405,403 
House & Garden 389,913 
American 
Vanity Fair 
Pictorial Rev. 
Red Book 
Rev. of Reviews 
Phys. Culture 
Delineator 
World’s Work 
Atlantic Mo. 
McCall’s 
Harper’s Mag. 
Designer 
Field & Stream 
Cosmopolitan 
House Beautiful 
Scribner’s 
Modern Prise. 
Pop. Science Mo. 
Photoplay 
Sunset 
Theatre 
378,395 
353.283 
335,730 
317.284 
309,054 
296,011 
291,962 
285,253 
264,207 
251,385 
249,073 
236,305 
231,357 
226,679 
216,598 
206,173 
202,725 
199,614 
196,705 
195,027 
174,938 
In 1922 
Ladies H. Jrnl. 849,922 
House & Garden 575,655 
527.777 
496,751 
438,358 
435,606 
421,668 
418,588 
399,098 
396,461 
359,152 
339,883 
322,561 
321,159 
310,139 
282,048 
274,907 
270,257 
267,508 
256,835 
242,686 
242,047 
238,352 
234,105 
225,914 
210,018 
197,248 
183,144 
178,091 
Harper’s Bazar 
Good Hskpng. 
Country Life 
Woman’s H. Com. 
Pictorial Rev. 
Vanity Fair 
Popular Mech. 
American 
Phys. Culture 
System 
Rev. of Reviews 
Red Book 
McCall’s 
Delineator 
World’s Work 
Atlantic Mo. 
House Beautiful 
Field & Stream 
Harper’s Mag. 
Pop. Science Mo. 
Cosmopolitan 
Designer- 
Modern Prise. 
Photoplay 
Scribner’s 
American Boy 
Nat’l Sportsman 
8th place 
2nd place 
While House & Garden made this amazing record in advertising gains, its record 
of growth in CIRCULATION is even more striking. In 1917, House & Garden’s 
average monthly paid circulation was 35,000. In 1922, according to the publisher’s 
sworn statement to the Audit Bureau of Circulations, House & Garden s average 
monthly paid circulation was in excess of 100,000—a gain of 190%. 
^as it not a sound prophecy that House & Garden would shortly 
iecome a great magazine and one of the greatest advertising 
aedia of America? 
me of the CoNDE Nast Group 
Illllllllllllllll M 
