February, 1923 95 
When a work of any description is acknowledged to 
be supreme in its field, it inevitably becomes the object 
of comparison. 
There is nothing unusual in this. It befalls any product 
which has won the reputation of being surpassingly fine. 
Invariably there are those who imitate and claim equality 
with it, and who seek to profit through its high repute. 
But in their efforts to duplicate the original, they neglect 
to duplicate the skill and artistry which give it distinction. 
They succeed only in imitating the lesser details, the 
shell and semblance of the reality; they never attain to 
its deep, inner excellence. 
They are barred from reaching this goal by the natural 
law that the follower can never be the leader; that he 
who is content to tread in the leader’s footsteps can never 
by any chance overtake him. 
The public, sitting in impartial judgment, is not deceived 
by unsupported claims, and does not accept them as a 
substitute for performance. 
The public knows that comparisons are never sought with 
the commonplace but always with the best, and they serve 
only to confirm and strengthen allegiance to the leader. 
CADILLAC MOTOR CAR COMPANY, DETROIT, MICHIGAN 
Division of General Motors Corporation 
STANDARD • OF « THE • WORLD 
CADILLAC 
