'tr- 
Even if your attention were drawn to 
nothing further than the exterior 
beauty of the new Lincoln, that beau¬ 
ty would immediately command, and 
merit, your respect. 
For the perceptible things so pleasing 
to a Lincoln observer rest their appeal 
on three fundamentals. These are 
good taste, purity in design and refine¬ 
ment, and a quality that knows neither 
sparing nor compromise. 
Are not these things the rudiments of 
that enduring beauty from which the 
years cannot detract? 
