A beautiful new Hoofing Color 
revealed by a Blasb 
in the Georgia Hills 
color effects. Second — unusual dimensions 
which give you added roofing protection at 
)/ 3 less in cost of laying. And finally — 
exceptionally high test standards in its three 
materials: felt, asphalt, and slate surfacing. 
Go to your nearest dealer in lumber, 
hardware or building material, or to your 
contractor, and ask to see the Richardson 
Super-Giant Shingle in weathered brown. 
Feel it, weigh it, measure it, note the rare 
color. Then compare it with ordinary shin¬ 
gles—the difference will convince you. 
Meanwhile, send for our beautiful new 
color chart showing the new color combina¬ 
tions of Richardson slate surfacing, and 
containing valuable facts on roofing. Per¬ 
haps, too, our booklet, “Roofing on the 
Farm,” can help. Just use coupon below. 
***** 
For every roofing need there is a Richardson 'product-*- 
from Flex-a-tile Asphalt Shingles to Rubbertex Roll 
Roofing with Pyramid Kaps. Consult your dealer. If 
he cannot supply you , write us direct. 
RICHARDSON COMPANY 
Loekland (Cincinnati), Ohio 
Melrose Park (Chicago). Ill. New Orleans, La. 
HOLLY new color possibilities for your 
roof are now available. A blast in the 
Georgia hills has revealed a hitherto un¬ 
known color in slate, and an entirely new 
slate-surfaced shingle is the result. 
This new color, weathered brown, is found 
only in the Richardson quarries of Georgia. 
It is as beautiful as the russet of November 
fields, and with use, it mellows and deepens 
to a shade like the thatch of an English 
cottage. 
No stained wood shingles can rival this 
rare color. You can easily see why when you 
remember that nature has created it as she 
does her jewels—by pressing it for ages under 
mountains of earth and rock. 
Weathered brown brings new beauty to 
the modern home, architects say, especially 
when it is blended with other Richardson 
shingles of jade green, tile red, or black pearl. 
A super-shingle 
This new weathered brown is used only on the 
Richardson Super-Giant Shingle—a unique 
roofing product which you should know all 
about, no matter what color you select. 
Eor this shingle offers a new degree of 
serviceability in a roof, just as the weathered 
brown offers new beauty. 
First, because it is 37% larger 
than the ordinary shingle, fewer 
are needed to cover a given 
roofing area. Thus the cost of 
laying is 35% less. 
Second, it is 50% thicker than 
the ordinary shingle and there¬ 
fore lasts much longer. Inci¬ 
dentally this greater thickness 
casts a deeper shadow line that 
gives life and interest to the 
roof. 
Third, because it is 100% 
stiffer than the ordinary shingle, 
it remains rigid under all kinds 
of weather and makes the 
whole roof twice as firm. 
Its inner secrets 
But, of course, the true measure of roofing 
service goes beyond the color or size of the 
shingle to the materials in it—felt, asphalt, 
and slate surfacing. And of these the life 
of your roof depends most upon its founda¬ 
tion—felt. 
Note in the Richardson Super-Giant the 
exceptional quality of these three materials. 
Richardson felt, so architects 
or roofing dealers will tell you, 
has for fifty years been rec¬ 
ognized as the best.The asphalt 
is refined exclusively by the 
Richardson process from the 
highest grade raw materials. 
And the flakes of slate surfacing 
found only in the Richardson 
quarries seal the shingle per¬ 
manently against weather and 
fire hazards. 
Prove the facts yourself 
A super-shingle indeed, when 
you weigh its points one by one! 
First — absolutely exclusive 
ICHARDSON 
'rodnet 
r pI1E Super-Giant Shingle, 
50% thicker, 100% more 
rigid, and 35% more economi¬ 
cal in cost of laying 
Richardson 
roofing 
Clip and mail this coupon 
THE RICHARDSON COMPANY 
Loekland, Ohio 
Gentlemen: I am considering roofing for 
(Type of building) 
Please send me GNew Richardson Color Chart 
□ Roofing on the Farm 
(Cheek booklets wanted) 
Name__ 
Address_. 
